AI-powered ad campaigns “are continuing to deliver big results for businesses large and small,” according to Google, which has put Gemini to work for Google Ads. The company announced at the DMEXCO digital marketing event in Cologne a new suite of Gemini-powered tools aimed at making the experience even better by providing additional insights and more control over where and how marketing assets are deployed globally using Google Ads. For starters, Gemini’s “conversational experience” for search campaigns will expand its language palette, making auto-generated headlines and images available in German, French and Spanish in the months ahead. Continue reading Google Unveils Gemini-Powered Ad Features and AI Image ID

Ahead of next week’s scheduled “Made by Google” event, which is expected to promote the company’s next generation of Pixel hardware and AI tools, Google is already unveiling new products, including a fourth-generation Nest Learning Thermostat with Matter support, and the anticipated 4K HDR Google TV Streamer — a $99.99 set-top box and successor to the Chromecast. The new entertainment hub — shipping September 24 — reportedly provides significantly better performance; integration with Google Home, Thread and Matter for improved connectivity across devices; and new Gemini AI functionality. Continue reading Gemini-Driven 4K Google TV Streamer Replaces Chromecast

Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

In a Threads post last week, Meta Platforms CEO Mark Zuckerberg announced that the company’s new frontier is open-source artificial general intelligence (AGI). Meta has united its FAIR and GenAI research teams behind the goal of developing such a platform, which Zuckerberg described as part of the company’s “long-term vision.” “The next generation of services required is building full general intelligence, building the best AI assistants, AIs for creators, AIs for businesses and more,” Zuckerberg said, explaining that will require “advances in every area of AI from reasoning to planning to coding to memory and other cognitive abilities.” Continue reading Meta Combines Research Units to Develop Open-Source AGI

Microsoft has added generative music capabilities to its Copilot chatbot by integrating a plugin from Cambridge, Massachusetts-based startup Suno AI. Microsoft calls Suno “a leader in AI music technology, pioneering the ability to generate complete songs — lyrics, instrumentals, and singing voices — from a single sentence.” Suno offers a generative tool on Discord. The Copilot plugin is specific to Microsoft, though the biggest difference is it will only generate one song per prompt as opposed to the app offered directly by Suno, which provides two. The songs are generally a minute or two in length, and come with lyric sheets. Continue reading Suno Plugin Gives Microsoft Copilot a Music Creation Feature

Google has filed suit in federal district court in California to stop alleged fraudsters from leveraging public interest in artificial intelligence generally and Bard in particular to spread malware. The perpetrators, who are believed to be based in Vietnam, are said to be using Facebook to promote an “unpublished” version of Bard that when downloaded installs password-stealing malware into the host system. The suit claims the scammers are using Google’s trademark-protected intellectual property — including its name and that of Bard, its brand look and colors, and photographs of CEO Sundar Pichai to promote an illegal scheme. Continue reading Google Seeks Out Scammers Using Bard to Spread Malware

Google DeepMind and Google Cloud have teamed to launch what they claim is an indelible AI watermark tool, which if it works would mark an industry first. Called SynthID, the technique for identifying AI-generated images is being launched in beta. The technology embeds its digital watermark “directly into the pixels of an image, making it imperceptible to the human eye, but detectable for identification,” according to DeepMind. SynthID is being released to a limited number of Google’s Vertex AI customers using Imagen, a Google AI language model that generates photorealistic images. Continue reading Google Introduces an AI Watermark That Cannot Be Removed