Google introduced Key Moments, a feature that enables users to find shortcuts to video highlights. A search for a how-to video, for example, will bring up links that creators have time-stamped. According to Google, the feature will also make video easier to find for people using screen-reading software to navigate the Internet. Key Moments will first appear in English for YouTube videos time-stamped by the creators. It is limited to a small number of creators but those interested can sign up for early access. Continue reading Latest Google Feature Provides Shortcut to Video Highlights

Amazon and Google have become more competitive over the years, and at the latter’s annual Google Marketing Live conference this week, the company introduced new products to target online shoppers. At the same time, many shoppers now begin their search on Amazon, which has also been making inroads into Google’s traditional bailiwick of digital advertising. Marketing analytics firm Jumpstart reported that, in 2015, about 54 percent of product searches began on Google, and 46 percent on Amazon; those numbers flipped by 2018. Continue reading Amazon, Google Overlap in E-Commerce, Digital Ads, More

At an event on the “Future of Search,” Google unveiled what’s next for its search engine. The Google homepage will start highlighting a user’s frequently searched topics before she begins searching, in response to a finding that one in eight queries per month are repeats. Google Feed is being rebranded as “Discover,” and will be placed underneath the Google.com search bar on all mobile browsers, highlighting news, video and information Google believes the user is interested in. Visuals will be more prominent on the site. Continue reading Google Shares New Vision for Search: Keeping Users Closer