YouTube has expanded its relationship with Shopify, allowing more merchants to make their products available for creators to tag in their shopping content. All eligible Shopify Plus and Advanced merchants in the U.S. are now able to sign up for YouTube Shopping’s affiliate program through the Google & YouTube app on Shopify, which is expected to significantly increase the number of participating brands and products. According to YouTube, viewers watched over 30 billion hours of shopping-related videos in 2023. Broadening the scope of its Shopify deal is expected to make YouTube more competitive with TikTok Shop. Continue reading YouTube Expands Retail Relationship with Shopify in the U.S.

Google is rolling out a suite of AI-powered marketing tools designed to help small businesses make the most of the holiday sales season. Merchants can add a “small business” attribute to their Search and Maps results and generate advertising and promotional materials using something called Product Studio. “Eighty-four percent of people say supporting local and/or small businesses is important to them, so we’re making it easier to find them on Google,” the company writes. Products and businesses with the “small business” label “will make it easier for shoppers to narrow down their searches and be intentional about shopping.” Continue reading Google Debuts Generative AI Tools Aimed to Help Merchants

Google Shopping is introducing new tools to help merchants and brands improve online sales performance. A Shopping Experience Scorecard will provide retailers the opportunity to earn a “Trusted Store” badge. In addition, Google is offering data analytics, including a conversion rate measurement tool, a price comparison feature and shipping and return overview pages. Since revamping its market portal as Google Shopping in 2019, the company has been trying to make it easier for users to “research and buy” using Google Search. Continue reading Google Shopping Adds Analytics Tools, Trusted Store Badge

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’