Google X Archives - Page 2 of 2

Google’s Project Loon Advances, Balloons Are 10 Times Better

By Marlena Haller
June 20, 2014

Google hopes to provide Internet access to unserved areas of the world using high-altitude balloons. When the company announced Project Loon a year ago many people were skeptical. Since then, Google announced that it has been able to extend balloon flight times and add mobile connectivity to the service. Recently, Loon has been providing as much as 22MB per second to a ground antenna and 5MB per second to a handset, success that suggests there will be ways to monetize the technology. Continue reading Google’s Project Loon Advances, Balloons Are 10 Times Better

Larry Page Talks Future of Search and Company Projects

By Karla Robinson
December 13, 2012

Google CEO Larry Page, who rarely agrees to interviews, sat down with Fortune to discuss the future of search, clashes with Apple, the company’s numerous Google X projects, and more.
Page acknowledges the change in advertising models, but views disruption as a good thing. Google still devotes 70 percent of its effort into search and ads.
“The perfect search engine would really understand whatever your need is,” he says. “So one of my favorite examples I like to give is if you’re vacation planning. It would be really nice to have a system that could basically vacation plan for you. It would know your preferences, it would know the weather, it would know the prices of airline tickets, the hotel prices, understand logistics, combine all those things into one experience. And that’s kind of how we think about search.”
On Google’s competition with Apple, Amazon and others: “I’d like to see more cooperation on the user side. The Internet was made in universities and it was designed to interoperate. And as we’ve commercialized it, we’ve added more of an island-like approach to it, which I think is a somewhat a shame for users,” Page says.
“I think it would be nice if everybody would get along better and the users didn’t suffer as a result of other people’s activities. I try to model that. We try pretty hard to make our products be available as widely as we can. That’s our philosophy,” he notes.
The remaining effort at Google is split between apps (20 percent) and new projects (10). “I think investors always worry about this. You know, ‘Oh my God, they’re going to spend all their money on self-driving cars.’ I feel like no matter how hard I try, I can never make the 10 bigger, because it’s actually hard to get people to work on stuff that’s really ambitious. It’s easier to get people working on incremental things.”

Secret Google Lab Where the Future is Imagined and Robots Run Free

By Karla Robinson
November 15, 2011

A top-secret lab called Google X is tackling a list of 100 “shoot-for-the-stars” ideas, including an elevator to outer space, a refrigerator connected to the Internet that orders groceries as they run out, and robots that serve a variety of tasks.
A Google worker familiar with the project likened it to how the CIA is mysteriously run. “In interviews, a dozen people discussed the list; some work at the lab or elsewhere at Google, and some have been briefed on the project,” reports The New York Times. “But none would speak for attribution because Google is so secretive about the effort that many employees do not even know the lab exists.”
Most of the ideas are only conceptual at this point, but others may eventually see the light of day. One idea that may reach the public involves driverless cars. It would not only provide a new business for Google, but promote the company’s navigation or information technology for cars as well as location-based ads.
Additional ideas in development include ways of connecting objects to the Internet, such as a garden planter that could be watered remotely, a coffee pot set to brew from another location, or a light bulb that could communicate wirelessly with Android devices.