By
Debra KaufmanMay 22, 2018
Sources say that Google has agreed to discuss the concerns of publishers at four of its global offices on the eve of Europe’s General Data Protection Regulation (GDPR) going into effect May 25. Google has told publishers using its advertising tools that they will be responsible for obtaining user consent to gather personal information from European users. Google has not adopted an industry-wide framework that many publishers plan to use to gain user permission on behalf of their advertising technology partners. Continue reading Google, Publishers to Meet as Europe’s Data Law Takes Effect
According to The Diffusion Group (TDG), Amazon is now responsible for 55 percent of a la carte direct-to-consumer video subs. Amazon Channels is “the company’s platform for reselling subscription services like HBO and Showtime,” explains Variety. TDG’s new research indicates that “53 percent of all consumers who don’t get HBO through their pay TV provider are purchasing it via Amazon Channels,” notes the article, adding that “72 percent of Showtime subscribers get the network’s direct-to-consumer offering via Amazon Channels, and 70 percent of Starz a la carte subscribers receive it from Amazon.” Continue reading Amazon Channels Making a Splash in Subscription Video Sales
By
Debra KaufmanMay 18, 2018
Changes are afoot at YouTube. The company plans to debut a new version of its music service and charge more to view original shows. YouTube Red, an on-demand subscription service that offered music and original programming without ads debuted two years ago for $10 per month. Next week, the company will launch YouTube Music, which adds personalized playlists based on YouTube history and will eventually replace Google Play Music. YouTube Music will cost $10 per month after a trial period. Continue reading YouTube Splits Red into YouTube Music and YouTube Premium
By
Debra KaufmanMay 17, 2018
Twitter has been investing in monitoring, removing offensive and inappropriate content and debuting tweaks, a job started by former chief financial officer Anthony Noto. The company is also rolling out an automated tool that will be on the lookout for “troll-like” behavior. This attention to the concerns of marketers has paid off, as Twitter just posted its second profitable quarter as a public company. But chief financial officer Ned Segal believes there is more to do to make the platform more stable and successful. Continue reading Twitter Grows its Daily Users, Debuts Automated Anti-Troll Tool
By
Debra KaufmanMay 16, 2018
Four years ago, Google and Canon founded the non-profit LOT (License on Transfer) Network to combat litigation by trolls — companies that don’t make products, but seek profits from challenging patents. Now, Red Hat and Lenovo Group, two of LOT’s 224 members, are offering free patents to any startup that joins the group. When the dotcom bubble burst 20 years ago, bankrupt firms sold their patents, which were bought by speculators. Patent suits are declining, but are still an issue for companies of all sizes. Continue reading Red Hat and Lenovo Entice Startups to Join Anti-Troll Network
By
Debra KaufmanMay 16, 2018
Amazon has introduced a new display ad offering that lets retailers in its marketplace follow shoppers as they browse the Internet and attempt to lure them back to buy on Amazon. The tool gives sellers broader reach by letting them bid on ads that will appear on other websites and apps, although Amazon doesn’t specify where. But sellers only pay Amazon when potential customers click on the ads. According to sources, the company is currently inviting a handful of merchants to test the new digital ads later this month. Continue reading Amazon Plans to Beta Test New Display Ad Re-Targeting Tool
By
Debra KaufmanMay 15, 2018
On May 25, the European Union’s General Data Protection Regulation (GDPR) goes into effect. Although the law bans companies from forcing its users to give up personal data as a condition of service, it allows for exceptions, such as when the information is necessary to fulfill a contract. Those exceptions are the new battlefield over privacy issues, including what “freely given” consent means. At the crux is “behavioral advertising,” worth billions of dollars annually, that targets users based on their Internet activity. Continue reading EU Data Law Soon Goes into Effect, May Spark Privacy Debate
By
Debra KaufmanMay 14, 2018
Apple plans to make it easier for viewers to watch its TV app, and boost its use on Apple TV, iPhones and iPads. Rather than make users purchase subscriptions through various apps in its App Store, Apple will sell subscriptions to some of these services directly through its own TV app, and also centralize streaming from its own app, rather than through third parties. Sources say the feature will roll out next year. Apple has focused on growing its services business, which is slated to generate $50 billion a year in revenue by 2021. Continue reading Apple Plans to Sell Streaming Video Subs via its Own TV App
By
Debra KaufmanMay 14, 2018
Apple and Goldman Sachs Group are readying the launch early next year of a joint credit card branded with Apple Pay. This will be Goldman Sachs’ first credit card, and it will also replace Apple’s current rewards-card with Barclays. Apple Pay, which generates revenue with every transaction, has been slow to take off, and Goldman’s move into consumer banking is intended to compensate for a significant dip in securities trading. In 2016, Goldman Sachs also debuted Marcus, retail banking for online savings and personal loans. Continue reading Apple and Goldman Sachs to Launch Apple Pay Credit Card
By
Debra KaufmanMay 14, 2018
Amazon has ceased purchases of ads at the top of Google search results, a much-prized position for which advertisers and retailers pay handsomely to place eye-catching images. Google runs online auctions for these slots, dubbed products listing ads (PLAs) and Amazon, which began bidding in late 2016, found itself in competition with rival Walmart there. On April 28, Merkle, a marketing firm that analyzes Google Shopping ad data, first noticed that Amazon was missing from those coveted slots. Two sources confirmed the news. Continue reading Amazon Stops Purchasing Competitive Google Shopping Ads
At the Google I/O developers conference, Google announced compelling updates including: Google Duplex brings new AI tech to Google Assistant; six new voices are coming to Google Assistant (including a version from John Legend); mobile operating system Android P gets an interface refresh, gesture controls, and expanded dashboard features; the new Android TV dongle supports 4K streaming and touts 8GB of storage; AI-powered Smart Compose comes to Gmail; Google Maps adds a new social layer and AR directions functionality by teaming AI with Street View; Google News curates online content via AI; and Google Lens is closer to delivering its text copy and style match features. Continue reading Google I/O Reveals Long List of Product Upgrades and News
By
Debra KaufmanMay 11, 2018
At Google I/O, the company revealed an upgrade to Android Auto that allows a user to plug her smartphone into the car and see all her apps with new templates presenting the apps in a more engaging manner. The upgrade also includes group messaging and RCS (Rich Communication Services) with support for Google Assistant. The update will allow a driver to group text friends via voice. Also announced is that Volvo will build Android Auto into its head units, one of the first automakers to do so. Continue reading Google Debuts Android Auto Upgrades, Inks Deal With Volvo
Facebook is undergoing the biggest reorganization in the company’s history. Messenger, WhatsApp, and Facebook’s core app will get new leaders, while the company’s product and engineering organizations will be reorganized into three main divisions: the “Family of Apps” group, run by chief product officer Chris Cox, will include social apps Facebook, Instagram, Messenger and WhatsApp; the “New Platforms and Infrastructure” group, managed by CTO Mike Schroepfer, will cover AI, AR, VR, and blockchain tech; and the “Central Product Services” group, headed by VP of growth Javier Olivan, will handle shared features across products and apps, including advertising, analytics, and security. Continue reading Facebook Restructures With Executive Shuffle, New Divisions
By
Debra KaufmanMay 10, 2018
At Google’s I/O conference, chief executive Sundar Pichai reflected on the backlash against Silicon Valley companies while, at the same time, promoting the company’s advances and ambitions in artificial intelligence. Among those were specific positive solutions, such as an AI-powered software that helps diagnose eye disease, and a demonstration of what Google Assistant — in a variety of voices and accents — can do for ordinary consumers, and how Smart Compose in Gmail will suggest complete sentences to make the process speedier. Continue reading Google’s Third-Gen Tensor Processor Unit Key to AI Ambitions
By
Debra KaufmanMay 10, 2018
During this week’s Google I/O conference, the importance of Google Lens to chief executive Sundar Pichai’s AI-first strategy became apparent. Google Lens combines computer vision and natural language processing with Google Search, for a solution aimed at consumers. Lens, described as “Google’s engine for seeing, understanding, and augmenting the real world,” resides in the camera viewfinder of Assistant and, soon, its top-end Android smartphones. Lens recognizes people, animals, objects, environments and text. Continue reading Upgraded Google Lens to Be Featured in Top Android Phones