Facebook announced it is closing Oculus Story Studio and canceling all current projects, reports Variety. The award-winning studio, responsible for notable VR shorts including “Lost,” “Henry” and “Dear Angelica,” opened in early 2015. “We’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, Oculus VP of content. “After careful consideration, we’ve decided to shift our focus away from internal content creation to support more external production. As part of that shift, we’ll be winding down Story Studio.” Facebook plans to continue investing in experiential VR content from outside artists and developers. Continue reading Facebook to Shutter its Oculus Story Studio VR Content Unit
By
Debra KaufmanMay 5, 2017
Facebook reports that its Q1 profit leaped 76 percent to $3.06 billion, putting to rest concerns that video-ad performance or graphic content stymied growth. Alphabet enjoyed 29 percent growth in net profit in the same quarter, apparently undamaged by brands finding their content advertised against objectionable YouTube videos. The two tech titans currently account for 99 percent of the online ad industry’s revenue growth, says Pivotal Research, even as marketers express growing concern over fake news and live video issues. Meanwhile, Facebook continues to push new video content. Continue reading Facebook Benefits From Expanded Video Content, Digital Ads
A major phishing attack mimicking cloud-based Google Docs software spread across news organizations and other companies yesterday. Gmail users have been reporting massive numbers of fraudulent emails that masquerade as a message from Google Docs. The emails appear as an invitation to join a Google Doc and often claim to be sent by an individual in the user’s address book. However, clicking on the embedded link directs recipients to grant access to a Google Docs app that is actually a program that sends spam to addresses in the recipient’s email. Continue reading Google Docs Users Targeted in Widespread Phishing Attack
By
Debra KaufmanMay 4, 2017
In the latest quarter, Apple’s profit and revenue have ticked upward, but the company is experiencing problems with its iPhone, whose sales dropped 1 percent from the previous year to 50.8 million phones. The dip in sales is attributed to customers waiting for the 10-year anniversary phone, due in the fall, and weakness in China. Despite the slump, sales of the iPhone 7 were somewhat strong, pushing total revenue up 4.6 percent to $52.90 billion. In contrast to the iPhone, Apple Pay transactions and Apple Watch sales soared. Continue reading Apple iPhone Sales Dip While Apple Pay, Apple Watch Soar
By
Debra KaufmanMay 4, 2017
Microsoft debuted its new $999 Surface Laptop, targeted to compete with Apple’s MacBook Air in the classroom. The new Surface, available in four colors, is 2.76-pounds, a bit lighter and thinner than Air and offers a 14.5-hour battery life, slightly longer than the Air’s. On the less expensive end, Microsoft partners Acer, Lenovo and HP unveiled laptops, also running Windows 10 S, for the education market starting at $189. Windows 10 S, touted as more secure, can run apps from Microsoft’s Windows Store. Continue reading Microsoft Targets Education Market with New Surface Laptop
By
Debra KaufmanMay 2, 2017
Leading Internet platforms have announced separate plans to combat fake news, hoaxes and the spread of misinformation. A security team at Facebook acknowledged the social media giant was used as a platform for misinformation during the 2016 U.S. presidential election, and has debuted new measures to mitigate the threat. Google is tweaking its search engine to prevent fake news and hoaxes from appearing in its top results. Wikipedia founder Jimmy Wales has his own plan to counter the spread of fake news via a new website. Continue reading Facebook, Google, Wikipedia Take Steps to Fight Fake News
By
Debra KaufmanApril 28, 2017
Oscar-nominated “Pearl,” the short VR film directed by Passion Pictures’ Patrick Osborne, was the focus of a discussion about ambisonic audio during this week’s ETC conference on VR/AR in Las Vegas. Google Spotlight Stories creative director, audio and music Scot Stafford and Dramatic Audio Post sound designer/mixer Jamey Scott described their work on the film as well as their path to working on 360-degree and VR movies. Stafford pointed to his work at a story incubator at Motorola, run by Google, to make content for the mobile platform. Continue reading NAB 2017: A Look at VR Short ‘Pearl’ and Its Ambisonic Audio
By
Rob ScottApril 28, 2017
At NAB this week, Google introduced its latest VR camera, the Yi Halo, one year after partnering with Xiaomi-backed, Chinese action cam maker Yi Technology. The $17,000 spherical device, which uses Google’s cloud-based stitching system Jump for producing stereoscopic 360-degree videos, will be available this summer. The Yi Halo combines 16 4K action cams with an extra camera facing upwards. While Google unveiled Odyssey two years ago, featuring 16 GoPros, the rig has largely served as a test case. The Yi Halo, however, is commercially designed with feature improvements and multiple extras. Continue reading NAB 2017: Google Unveils the New $17K Yi Halo VR Camera
By
Debra KaufmanApril 27, 2017
In an ETC conference at NAB 2017 on machine learning and artificial intelligence, Yves Bergquist, ETC project director of data and analytics, moderated a panel discussion on the opportunities, challenges and pitfalls of machine learning in today’s media and entertainment environment. The group, which included executives with HGST Western Digital, Anvato/Google Cloud and TiVo, also looked into issues of security, human interaction and the impact of automation on human employees. Continue reading NAB 2017: ETC Examines Impact of Machine Learning and AI
By
Rob ScottApril 27, 2017
FCC chair Ajit Pai yesterday outlined his proposed changes to net neutrality rules and the federal regulation of ISPs. Pai is calling for high-speed Internet service to no longer be classified as a public utility, as a counter to policy approved under the Obama administration intended to treat the delivery of all online content equally. Pai’s proposal would lessen new rules and largely leave policing to the industry. He believes strict regulation of telecom, broadcast and cable companies is detrimental to business and innovation. However, his proposals will likely face resistance from companies and advocacy groups that fear such changes would result in broadband providers awarding unfair accommodations to specific news and video sites. Continue reading FCC Chair Unveils Sweeping Changes to Net Neutrality Rules
By
Debra KaufmanApril 26, 2017
As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential
By
Debra KaufmanApril 24, 2017
At a SMPTE symposium on the Future of Digital Cinema, speakers addressed the “unknown” cyber threats to movie security. SMPTE vice president of education Richard Welsh, cofounder/vice president of Sundog Media Toolkit, identified threats beyond “the kid with a camcorder.” The audience also heard from Emile Monette, a government cybersecurity senior advisor and Ted Harrington of ISE (Independent Security Evaluators). The general consensus is that many companies fail to understand the way hackers work, leaving their content vulnerable. Continue reading NAB 2017: SMPTE Future of Digital Cinema Looks at Security
By
Debra KaufmanApril 21, 2017
Headed by camera expert Brian Cabral, a team of Facebook engineers unveiled plans for two new orb-shaped cameras to capture 360-degree video. With an eye towards image fidelity, one of the cameras features 24 lenses and the other, less expensive one boasts six. Both feature six axes or “degrees of freedom,” meaning they have a great range of motion for capturing a more complete image. With the new cameras, Facebook aims to outfit professional filmmakers with the ability to capture 2D and 3D 360-degree video. Continue reading Facebook Advances its Plans for New Virtual Reality Cameras
By
Rob ScottApril 21, 2017
After meeting with execs at Cisco, Facebook, Intel and Oracle to discuss future plans for net neutrality, FCC chair Ajit Pai believes tech companies are interested in finding “common ground.” Most Internet companies have expressed support for “net neutrality, saying the protections guard them from paying tolls to get their content in front of consumers,” reports The New York Times. “Pai said that he agreed with the broad principles of net neutrality but that the rules, created by the commission in 2015, went too far in restricting broadband providers.” Continue reading FCC Chair Discusses Net Neutrality Rules with Tech Industry
By
Don LevyApril 18, 2017
More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube