Facebook is planning tests of a new mid-roll ad format that would enable participating video publishers to insert ads at least 20 seconds into video clips on the social platform. To start, Facebook plans to sell the ads and share 55 percent of revenue with publishers (the same deal offered by online video ad leader YouTube). According to Facebook, its users watch 100 million hours of video per day. However, publishers have seen little or no revenue from their clips since Facebook CEO Mark Zuckerberg has not allowed pre-roll video ads. Continue reading Facebook to Show Video Ads, Share Revenue with Publishers

CES 2017 may be best remembered not for one standout product, but for revealing a new and powerful generation of technology and the things it enables. The top five CES hashtags as the show ended perfectly summarize the hot topics of the week: #tech, #iot, #ai, #VR, and #CES. It was also a remarkably balanced show in the sense that almost every product category and business sector reflected applications and the impact of this evolution. Moore’s Law is alive, tomorrow is here, and the pace is accelerating. Three of the most important presentations of the week were made by Nvidia, Intel, and Qualcomm. Their processors deliver the power necessary for this next level of computing. Continue reading CES 2017: That Just Happened – Closing Day Takeaways

As studios and exhibitors grapple to find a way to alter the movie release window to serve the changing audience for movies, NAGRA unveiled Early @t Home, a new platform aimed at both studios and exhibitors, at CES in Las Vegas. The platform combines NAGRA’s secure cloud solution with purpose-built hardware to enable content creators, studios, and theater chains to use “first release content” to directly connect with the consumer. The platform offers access to real-time analytics and provides a unique engagement opportunity through synchronized extras that could include complementary virtual and augmented reality experiences. The HD and UHD hardware solutions are priced to compete with other media dongles, but do not require specific app development. Continue reading NAGRA to Roll Out Secure Platform for Content Distribution

As predicted, artificial intelligence has been one of the most repeated phrases of CES 2017. It seems every other vendor here is slapping the “AI” label on its technology. So much so that it inspired us to take a (short) step back and look at what AI is in relation to machine learning. The reality is: there are still very few applications that can be legitimately labeled as artificial intelligence. Self-driving cars, DeepMind’s AlphaGo, Hanson Robotics’ Sophia robot, and to a lesser extent Alexa, Siri and the Google Assistant, are all AI applications. Most of the rest, and certainly most of what we’ve seen here at CES, are robust, well productized machine learning applications (usually built on neural network architectures), often marketed as AI. Continue reading CES 2017: Distinguishing Between Machine Learning and AI

Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content

CES is always a data scientist’s nightmare, and this year is no different. Why? It’s simple. The hardware vision we’re being served (24/7 connection with everything) immediately triggers one critical question: Where will all this data go? How will this comically fragmented data be integrated in a way that creates value for your lives, our families, our organizations? The central conundrum of wearables and IoT, which we see nowhere here, is that the firehose of data created by these devices can only create value if merged together in a way that’s (a) central, (b) safe, and (c) relevant to our lives. Emphasis on (c), of course. Continue reading First Impressions of CES 2017: Where is All the Data Going?

Analytics service Mixpanel reports that Apple had a decent holiday season, as more iPhone 7 devices were sold than Google Pixel smartphones. During the first few days following Christmas, iPhone 7 numbers “increased by 12.7 percent, compared with an 8.5 percent increase for Google’s newest flagship,” explains TechCrunch. “And when comparing iOS to Android devices in general — including phones, tablets, and iPods — more new Apple devices were switched on … after Christmas than Android devices.” Apple devices had the most global activations leading up to Christmas, while Samsung came in second. The number of “Apple Watches increased by 8.9 percent … the first three days after Christmas,” but “that’s down from 18.6 percent during the same time last year.” Continue reading Apple Experiences Strong Holiday Sales Numbers for iPhone 7

This year Snap Inc. will go on a roadshow to market its expected IPO, and founder Evan Spiegel is expected to play an out-sized role, with the company’s IPO bankers and executives depicting him as a Steve Jobs-like visionary for millennial products. The goal is to portray Snap as a company that will become a media/content behemoth that can meet and exceed its hoped-for $20 billion to $25 billion IPO valuation, in a class with Apple and Facebook, rather than Twitter, which has deflated since its 2013 IPO. Continue reading Snap Preps for IPO Roadshow, Touting Spiegel as a Visionary

Beyond the sights and spectacle of CES, almost 2.5 million square feet of exhibits, 3,800 exhibiting companies, and 175,000 attendees, are oases of insight and information to be found among more than 300 conference sessions. CES conferences leverage the attendance of senior executives, experts, and policymakers to populate panels that cover the spectrum of product categories, tech trends, and consumer interests represented throughout the show. Eight SuperSessions feature senior leaders grappling with their experiences in emerging sectors, while 44 different tracks explore a wide range of timely topics. Continue reading CES 2017: Conference Sessions Explore Products and Trends

Using Facebook Live for a year-end video chat, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg discussed fake news and the company’s identity. Although Zuckerberg has steadfastly held that Facebook is not a media company, he changed the message just a bit: “Facebook is a new kind of platform,” he clarified. “It’s not a traditional technology company, it’s not a traditional media company. You know, we build technology and we feel responsible for how it’s used.” Continue reading Zuckerberg Says Facebook ‘Not a Traditional Media Company’

With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

Streaming TV service Sling TV is debuting its own TV tuner box, according to news on the company’s website. The AirTV Player features the ability to receive local over-the-air TV channels via a digital antenna, as well as Sling TV’s standard streaming services, with optional Netflix. EchoStar’s Sling Media subsidiary and Dish’s Sling TV appear to have collaborated on the AirTV box, since “AirTV Player” and its logo are copyrighted by EchoStar. By offering local channels, AirTV might encourage more viewers to cut the cord. Continue reading Sling TV to Offer Local Broadcasts, Streaming via AirTV Player

Until “Pokémon Go” burst onto the scene last summer, augmented reality was developing quietly in the shadow of virtual reality. With the spike of awareness around the success of “Pokémon Go,” we are rapidly redefining and evolving our ideas of what an AR experience can be. The AR landscape includes developers, storytellers, world builders, platforms and SDKs, apps and browsers, glasses and lenses, image recognition, spatial audio and spatial awareness tech, haptic feedback and other sensory input/output tools, agencies, research institutions, and more. We expect AR to be a major topic at next month’s CES 2017. Continue reading AR Experiences a Breakout Year, More to Come at CES 2017

After accepting some responsibility for the fake news plaguing Facebook, chief executive Mark Zuckerberg has begun to institute steps to get rid of the worst offenders. Facebook has identified sites that consistently peddle fake news and will demote their posts from news feeds. Fact-checking will be outsourced to groups affiliated with the Poynter Institute, including ABC News, Associated Press, Snopes, PolitiFact and FactCheck.org. Facebook users will also find it easier to flag stories they believe to be fake. Continue reading Facebook Takes Multiple Steps in Effort to Combat Fake News

At CES 2017, Honda’s theme will be a “cooperative mobility ecosystem,” a confluence of last year’s two showstoppers: autonomous driving and the rise of artificial intelligence. These arenas could foster mass adoption of differential privacy. Data aggregation is critical to the success of autonomous driving, and the AI-centric, newly coined notion of autonomous living, but this collection requires user buy-in. With nearly half of all Internet users expressing that privacy and security concerns are limiting their use of the Internet, new means of protecting user data will be a key theme throughout CES. Continue reading CES Will Showcase Differential Privacy for Autonomous Living