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ETCentricSeptember 2, 2016
Google has reportedly suspended its Project Ara initiative to build a modular smartphone with interchangeable components. The goal was to develop a phone that consumers could customize with cameras, speakers, batteries and other parts in an effort to prolong lifespan and reduce electronic waste. “The move marks an about-face for the tech company, which announced a host of partners for Project Ara at its developer conference in May and said it would ship a developer edition of the product this autumn,” according to Reuters. “Axing Project Ara is one of the first steps in a campaign to unify Google’s various hardware efforts, which range from Chromebook laptops to Nexus phones.” Continue reading Google Shutters its Project Ara Plans to Build Modular Phones
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Debra KaufmanSeptember 1, 2016
Up until now, virtual reality content from The New York Times, the United Nations, Facebook, YouTube and others is actually more accurately described as 360-degree video. What that means is that, although it is immersive, the viewer can’t move inside the VR experience, limited to three “degrees of freedom” (3DOF). In computer-generated videogames, the player has six degrees of freedom (6DOF), and Lytro has advanced its plans to bring that to cinematic virtual reality with its light field camera system. Continue reading Lytro Debuts First VR Film Shot with Immerge Camera System
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Debra KaufmanSeptember 1, 2016
Since Amazon debuted Echo in 2014, digital tinkerers have been creating hacks to connect Amazon’s speakers to Sonos’ better speakers. Now, Sonos has introduced a system, developed with Amazon, to let users do just that. With a limited beta test version available this year, the system will be released widely in 2017. This partnership highlights a larger problem in audio technology: digital assistants from Apple, Amazon, Google and Microsoft are being held back by limitations in microphone technology. Continue reading Sonos-Amazon Partnership Highlights Need for Improved Mics
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ETCentricAugust 31, 2016
In an effort to lure content creators and better compete with social platforms such as Facebook and Snapchat, Twitter announced that it will share 70 percent of ad revenue with users that upload videos. “Those are much better margins than what a video creator can get on the world’s biggest video site, Google’s YouTube, which pays creators 55 percent of the video ad revenue,” reports Wired. Twitter has reportedly already applied the 70-30 revenue split with some big names, including the National Hockey League and Major League Baseball. However, Twitter is playing catch up; YouTube generates billions of daily video views, and Facebook algorithms have been emphasizing live video in the platform’s News Feed. Continue reading Twitter Now Shares Advertising Revenue with Video Creators
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George GerbaAugust 26, 2016
Pinterest is acquiring Instapaper, the app that allows consumers to save content for later viewing. The deal provides San Francisco-based Pinterest with access to vital behavioral data and technology that could help it better target content and ramp up its capabilities to compete with Facebook as a next-generation, insular media portal. Instapaper is expected to remain a standalone app, and Pinterest will invest in its further development. The majority of Instapaper’s team, including CEO Brian Donohue and community manager Rodion Gusev, will relocate from New York to California. Continue reading Pinterest Buys Instapaper, Next Step in Becoming Media Portal
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Debra KaufmanAugust 25, 2016
Google is readying Daydream VR, a store/software service, set to debut around the same time as new Android phones, VR headsets and controllers. Daydream will offer users apps from YouTube and HBO Now among others. Google is also investing in original content to help build the buzz for its platform, including 360-degree projects with YouTube stars such as the Dolan twins and Justine Ezarik, as well as projects from Hulu. The goal is to become the dominant way that consumers interact in VR. Continue reading Google Pursues Original VR Content Prior to Daydream Debut
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Debra KaufmanAugust 22, 2016
To keep track of the massive amount of data shared on Facebook, the company’s Artificial Intelligence Research (FAIR) lab created fastText, which offers a variety of techniques that make it more accurate and easy to do. Today, Facebook is making fastText open source, available on GitHub, so developers can use its libraries anywhere. Among the techniques fastText uses are “bag of words” and “subword information.” Facebook will use fastText to cut down on “clickbait,” an ever-present irritation on the Internet. Continue reading Facebook Open-Sources fastText Tools That Stifle Clickbait
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Debra KaufmanAugust 19, 2016
To promote its new thriller “Don’t Breathe,” Sony Pictures Entertainment created the first immersive, 360-degree video ad for the social media platform Snapchat, with its more than 150 million mainly young users. The campaign is a 10-second video that lets users “swipe up” to see the 90-second 360-degree video on a Web page in the app. “Don’t Breathe,” about three burglars who invade the home of a blind military veteran and find themselves trapped and fighting for their lives, opens in theaters August 26. Continue reading Sony Debuts Immersive Video to Promote Movie on Snapchat
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ETCentricAugust 16, 2016
Google Duo is a new video chat app that just debuted specifically for mobile. The Verge describes the FaceTime competitor as “fast, easy to use, and devoid of complicated bells and whistles. You tap on the face of the person you want to call, they answer, and you have a one-on-one video chat going.” The single-minded approach is meant to be simple — including the setup process that merely involves a sign-up and confirmation — and “no accounts to create nor friend lists to maintain.” Duo is simply tied to your phone number and contact lists, and is available for both Android and iOS. It does not enable conference calls or desktop calls. Continue reading Fast, No-Frills Video Chat App Google Duo Launches Today
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Debra KaufmanAugust 15, 2016
Google has been testing its wireless-transmission technology using the 3.5 GHz band in Kansas City. Now, a redacted Federal Communications Commission filing reveals that the company has plans to set up its experimental transmitters for 24 months at up to 24 locations in the U.S., including Provo, Utah; Omaha, Nebraska; and Boulder, Colorado. The filing shows that Google is asking for authorization to operate in the range of 3.4 to 3.8 GHz, relying on newly available spectrum. Continue reading Google to Expand Tests of Wireless Internet to 24 Locations
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Debra KaufmanAugust 11, 2016
Google has tracked specific information since Google Alerts debuted, and several startups have tried to improve the experience. Google Now is the company’s current intelligent personal assistant, integrated into Android and search, and capable of delivering a wide range of information, from sports scores to weather. But it’s not easy to customize Google Now for individual interests; the user relies two not very intuitive or granular tools: on/off switches in the app’s setting or tapping on items to deem them not interesting. Continue reading Google Now Could Introduce Customization with New Feature
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Debra KaufmanAugust 10, 2016
With the successful release of the Echo, Amazon now has more extensive plans for the intelligent assistant that powers the smart speaker. Via Alexa Voice Service-enabled voice commands, Echo plays music, turns the lights on or off and sets thermostats. Now, Amazon plans to use Alexa to power an array of devices in the home. Being a player in the Internet of Things is a goal of many other large technology companies including Apple, Google and Microsoft, as well as numerous startups. Continue reading Amazon Promotes Integration of Alexa in Multiple IoT Devices
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Debra KaufmanAugust 9, 2016
Recently, the chief executives of Facebook, Google and Twitter all had their email accounts hacked. They regained control of their accounts within hours but many others — especially those who re-use passwords — haven’t been so lucky. Hackers can use software that gleans new passwords from old ones, and nearly two billion old passwords are for sale for as little as $2 on LeakedSource, a database operated anonymously. The pattern of re-using corporate passwords on LinkedIn and other sites is a growing concern. Continue reading Re-Used Passwords a Major Culprit in the Rise of Data Abuse
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ETCentricAugust 8, 2016
Apple has announced its new “security bounty” initiative that will offer payments up to $200,000 to any hackers who inform the company about critical vulnerabilities to its products. In doing so, Apple joins major tech companies that have similar programs in place. Alphabet, Facebook and Microsoft “have paid out millions of dollars in bug bounties over the past few years,” reports The Wall Street Journal. Automobile companies such as Tesla and GM are also introducing bounty programs as vehicles are relying more on software to control their systems. Continue reading Apple is the Latest Tech Giant to Launch Bug Bounty Program
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Debra KaufmanAugust 4, 2016
Six months ago, Google introduced its Accelerated Mobile Pages (AMP) Project, an open-source initiative that enabled publishers to create mobile-optimized content that loads instantly on every device. AMP was initially rolled out for news publishers; now, Google plans to make it available for other mobile sites. The company just debuted a demo site that will let developers test out and fine-tune the AMP-enabled experience. Currently, over 650,000 sites are home to over 150 million AMP documents in Google’s index. Continue reading Google Prepares to Rollout AMP Project for More Mobile Sites