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Debra KaufmanMay 26, 2016
At the Google Performance Summit, the company announced changes to the look and feel of AdWords in an increasingly mobile world. Over half of the trillions of searches it gets annually are from mobile devices, with location-related mobile searches growing 50 percent faster than all others. Among the changes to mobile ads, character limits for text-based mobile ads will increase from two 35-character lines to one 80-character line, and headlines will expand from one to two lines with 30-character limits. Continue reading Google Tweaks AdWords to Boost Value of Mobile Ecosystem
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Debra KaufmanMay 25, 2016
Is Google’s Ara modular smartphone the next revolution in mobile devices, or a cynical ploy to refresh the company’s brand as an innovator? It depends who you listen to. Google’s modular Ara, which began in the company’s ATAP skunkworks program, is on the verge of shipping a developer kit, with a consumer version slated for 2017. The modular device allows users to add or replace a wide-angle or telephoto camera module, a larger battery or E Ink displays; modules can be developed by third parties. Continue reading Google Readies to Ship Developer Kit for Modular Ara Device
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Debra KaufmanMay 24, 2016
Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models
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Debra KaufmanMay 24, 2016
A new generation of chips is making gesture tracking more accurate. German company Infineon Technologies AG has paired its radar chips with Google’s algorithms to create Soli technology, enabling devices to detect smaller gestures from several meters away. The first Soli technology devices, presented at the Google I/O developer conference, are prototypes of an LG Electronics smartwatch and a Harman Kardon loudspeaker. Recognizable gestures include hand movements such as those required to wind a watch. Continue reading Google, Infineon Prototype New Gesture Tracking Technology
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Debra KaufmanMay 23, 2016
Shortly after Google unveiled its Daydream VR system during its I/O conference, YouTube revealed its plans for a virtual reality app, to be available on Daydream mobile VR devices. YouTube has also been encouraging its content partners to produce 360-degree content by providing VR cameras, in an effort to build up content for its VR app, which will function like YouTube on mobile or a smart TV. The app, which is being built from scratch, will be full-featured and enable access to subscriptions, favorites, search and more. Continue reading YouTube Builds Daydream VR App, Immersive Content Catalog
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Debra KaufmanMay 23, 2016
Google has just built its own chip as part of its efforts to speed up artificial intelligence developments. The company revealed that this is just the first of many chips it plans to develop and build. At the same time, an increasing number of businesses are migrating to the cloud, lessening the need for servers that rely on chips to function. That’s led some to believe that Google and other Internet titans that follow its lead will impact the future of the chip industry, particularly such stalwarts as Intel and Nvidia. Continue reading Google Develops its Own Chip to Speed Up Machine Learning
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Debra KaufmanMay 20, 2016
During its I/O conference this week, Google announced it is releasing a new virtual reality system, dubbed Daydream, which includes a range of VR-capable Android smartphones, a headset design, a controller and applications, all of which will be released this fall. Daydream will be compatible with Google’s current and future Android mobile operating system, including the upcoming version, code-named Android N. Samsung, Alcatel-Lucent, Asustek, HTC, Huawei, LG and Xiaomi are among those already building Daydream-compatible phones. Continue reading Google Introduces VR System Daydream, VR-Capable Phones
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Debra KaufmanMay 20, 2016
Google is focusing on advances in artificial intelligence as a competitive advantage. Its new Google assistant is positioned as the company’s latest iteration of search, and Google is promoting a variety of products based on machine learning that face competing products. Google Home will compete with Amazon Echo, while messaging app Allo will take on Facebook’s Messenger and WhatsApp, and Snapchat. With regard to virtual assistants, Google is going against versions from Apple, Amazon, Facebook and Microsoft. Continue reading Google Launches its AI Ecosystem with Allo and Google Home
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Debra KaufmanMay 20, 2016
During its I/O conference, Google introduced new hardware partners for Android TV and Google Cast, its solutions for watching Web content on TV screens. One of these is Chinese electronics company Xiaomi, showing a new Mi Box that supports 4K, high dynamic range and, for the first time, will ship to the U.S. The Bluetooth remote-equipped Mi Box offers voice recognition and built-in Google Cast technology, enabling the user to cast content from iOS and Android devices. Google also says new Sony Bravia and RCA TVs and a Sharp Net Player will ship running Android TV. Continue reading Google Partners with Xiaomi and its 4K Mi Box for Android TV
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Debra KaufmanMay 18, 2016
Facebook is now expanding its reach into video by selling video ads for other companies, getting an as-of-yet-undisclosed cut of the revenue. Facebook says it will sell and place both “in-stream” and “in-article” video ads on websites and apps, such as those run by Daily Mail, Mashable and USA Today Sports Media Group. Marketers are willing to pay higher prices for video ads than other forms of advertising, making this a compelling sector and one where Facebook can compete with Google for video ad dollars. Continue reading Facebook Sells Video Advertising for Third Party Sites, Apps
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Debra KaufmanMay 17, 2016
The European Commission in Brussels is at the end of its seven-year investigation of Google and preparing to issue a record-breaking fine, expected to be about 3 billion euros ($3.4 billion). To date, the toughest fine the Commission has issued was 1.1 billion euros, levied at Intel. Inside sources say the announcement will likely come before the summer break, possibly as early as next week, and that the final amount hasn’t been decided upon, with the maximum possible at around 6.6 billion euros, or a tenth of Google’s total annual sales. Continue reading European Commission Poised to Issue Major Fine to Google
Following the shutdown of Aereo, Chet Kanojia is back with a new venture that intends to revolutionize broadband delivery. New York- and Boston-based startup Starry is looking to introduce a test version of its super-fast, wireless Internet service this summer. With its planned July beta release, Starry will join companies such as AT&T, Ericsson, Facebook, Google, Huawei, Qualcomm and Verizon that are working on millimeter wave fixed wireless systems to approach gigabit-per-second service in homes and businesses. Continue reading Starry to Roll Out Fast, Affordable, Wireless Internet Service
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Debra KaufmanMay 16, 2016
Google is open-sourcing SyntaxNet, a neural network framework that provides a foundation for Natural Language Understanding (NLU), and Parsey McParseface, a computer program that helps machines understand written English. Offering the code for free lets anyone develop, modify and distribute it, furthering natural language and potentially making Google’s code the standard. Earlier, Google open-sourced its machine-learning code TensorFlow (which SyntaxNet runs on top of); other companies that have similarly open-sourced code include Amazon and Facebook.
Continue reading Google Open Sources Language Tools for Virtual Assistants
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Debra KaufmanMay 16, 2016
Google’s Project Tango, which will be showcased at the company’s I/O developer conference May 18 to 20, consists of cameras, depth sensors and software in Android devices to gather images and depth information to recreate a space in 3D. Sources say that the company plans to put more resources into expanding the technology and using it for virtual reality applications. The ultimate goal is to become a ubiquitous source for the world’s buildings, similar to Google Maps, which is used by one billion people a day. Continue reading Google Develops Tango and 3D Mapping for VR, Advertising
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Debra KaufmanMay 13, 2016
Music streaming service Spotify, which boasts 75 million users, plans to debut 12 new original video programs around music themes. The new programs, which will feature performances, pop culture, musical storytelling, animation and videos about music culture, will be produced and streamed beginning this summer. Spotify had announced a year ago that it planned to move into video. The content will initially be available in four regions — the U.S., U.K., Germany and its home market Sweden — out of the company’s 59 markets. Continue reading Spotify Now Producing Original Music-Focused Video Content