Comics legend and media producer Stan Lee has joined forces with YouTube to launch “World of Superheroes,” an initiative that intends to encourage leading online video creators to produce original superhero-themed content for the Web’s most popular video platform. As part of the program, Lee’s Pow! Entertainment has created special sets at YouTube Spaces studios and will offer creators the chance to meet and learn from professional stunt coordinators, visual-effects experts and costumers.  Continue reading Stan Lee Partners with YouTube for Original Superhero Content

According to Google, only 54 percent of online video ads are viewable (excluding those on YouTube). More companies are trying to get people engaged with their online ads instead of scrolling past them. Viewers may be prompted to talk back, swipe, or shoot targets in interactive ads. This new type of advertising is aimed at mobile users as people increasingly use their phones to access the Internet. Google and other companies hope interactive ads may help generate more mobile advertising revenue. Continue reading New Wave of Interactive Ads Designed to Engage Mobile Users

Google has updated Google App Engine, its cloud-based app-building tool, so that the apps can now be taken to another cloud provider to run. The change is designed to help Google retain customers despite new cloud balkanization rules that limit where data can be stored. Developers will still be able to build their apps with App Engine and they can run the app through Google’s cloud service in North and South America or they can access other data centers through AppScale. Continue reading Data Balkanization: Google Updates Cloud-Based App Engine

Last week’s Digital Hollywood Spring event at the Ritz Carlton in Marina Del Rey featured a new track: a three-day Virtual & Augmented Reality Summit. Panels and sessions covered a wide range of topics — including cameras, software solutions, sound design, workflow, file management, and more — and demonstrated just how rapidly this new art form is evolving. GoPro’s acquisition of multi-GoPro spherical stitching software company Kolor was the big news. At the same time, VR producers say they are looking for better camera and stitching solutions. Continue reading Virtual & Augmented Reality Summit Comes to Digital Hollywood

Saturday’s championship bout between Floyd Mayweather and Manny Pacquiao is generating controversy regarding the number of people who watched the fight for free using Twitter’s new video streaming app, Periscope. The app allows users to stream video recordings in real time and post to Twitter. Many on social media reported watching the fight via Periscope as opposed to paying the $100 pay-per-view fee to HBO and Showtime, which has since sparked a discussion about piracy. Continue reading Controversy Arises Over Periscope Streaming of Boxing Match

Fiat Chrysler CEO Sergio Marchionne recently commented that he would be open to the possibility of developing a partnership between his auto company and one of the major tech companies. Apple, which has already begun the process of developing an electric car, seems like a logical fit for such a partnership. During Apple’s most recent annual shareholder meeting, CEO Tim Cook was reportedly urged by investors to explore the idea of partnering with Tesla Motors. Continue reading Should We Expect a Fiat-Apple Partnership in the Near Future?

As part of its Media Management in the Cloud at NAB, the ETC held a panel discussion on cloud security, which continues to be a leading concern of M&E firms considering greater adoption of cloud technologies. The panel was composed of leading experts in cloud security from different parts of the M&E and cloud industries. Among the questions discussed: How can cloud infrastructure better ensure security? What are the most common security concerns of cloud tenants? What is the next level of emerging security standards? How is security best balanced with ease of use? Continue reading ETC Panel Discusses Cloud Security: Today, Tomorrow, Beyond

Twitter stocks plunged this week after the company’s first quarter financial report showed less revenue growth than originally expected. The social network’s revenue grew 74 percent, which is lower than the company’s projections and its performance in the previous quarter. Twitter executives blame some of the company’s new advertising models as contributing to the slow growth, but other analysts believe that Twitter still has not found its niche among users and advertisers. Continue reading Twitter Earnings Disappoint as Company Struggles with Growth

Today, the costs associated with implementing a light detection and ranging sensor — or LIDAR — for a self-driving car are rather expensive, ranging anywhere between $8,000 to $80,000. Silicon Valley startup Quanergy Systems however, claims it will soon be able to offer those same sensors at a significantly lower cost. By next year, the company plans to release a LIDAR no bigger than a credit card with a price tag of about $250. Quanergy hopes to release a postage stamp-sized version by 2018 for $100 or less. Continue reading Quanergy to Deliver Low Cost Sensors for Self-Driving Vehicles

Google is now offering Web publishers free access to Matched content, a product for publishers to promote their content to site visitors through means of recommendations found on Web pages. The tool consolidates relevant content from a publisher’s site and displays it at the bottom of Web pages where it appears as a headline embedded with a direct link. Google claims the new product could help publishers generate more page views and make it easier for visitors to discover new content. Continue reading Google Offers New Tool to Help Site Visitors Discover Content

Amazon is the current leader in the cloud computing business, with its Amazon Web Services division bringing in $1.57 billion in just the first quarter, but Microsoft and Google have their eye on a market that is projected to be worth hundreds of billions of dollars. To maintain its lead, Amazon has rushed to provide other software and analytics services and increased its network of resellers. The real winner, though, will be determined by what company hosts established enterprises. Continue reading Amazon Faces Growing Competition in Lucrative Cloud Business

Back in January, YouTube closed a deal with the National Football League to set up an NFL channel on its video platform, offering viewers game previews, highlights and more. In anticipation of the next season, YouTube is looking to capitalize on its NFL programming to secure lucrative advertising deals. The tech giant has set its NFL ad package at $5.2 million for the entire season, on the condition that marketers also commit to paying that same amount to enlist in its Google Preferred program. Continue reading Google Leverages NFL Content Deal to Push YouTube Ad Sales

Despite attempts by tech companies to make the Internet more accessible to people around the world, especially to those living in developing countries, the Internet’s growth has been decelerating. Facebook and Google have both invested in technologies such as satellites, drones and high-altitude balloons to deliver global Web access. However promising these efforts have been, global Web access has proven to be more contingent on whether people deem the Internet useful in the first place.  Continue reading Tech Companies Target Developing Countries for Web Expansion

Google has unveiled its experimental Project Fi, a new mobile phone service that seamlessly switches between Wi-Fi and 4G LTE networks to ensure that people will have the fastest connections. Users will also be able to switch between devices, so text messages and phone calls can be answered from a smartphone, tablet or computer. Google partnered with Sprint and T-Mobile for the data networks, and it plans on offering its Project Fi for as low as $30 per month. Continue reading Google’s Project Fi Phone Service Promises Fast Connectivity

Yahoo is making a personal assistant and mobile search app that will compete with Apple’s Siri, Google Now and Microsoft’s Cortana. The app, codenamed “Index,” will be able to pull information from a user’s email to provide the most relevant search results. It will most likely be ad-supported and the company is aiming to complete a pilot version of the app this year. Yahoo executives hopes this app will be able to take some share of the mobile search market from Google. Continue reading Yahoo is Developing a Mobile Search App to Take On Google