Facebook reportedly plans to unveil a new advertising platform next week that is designed to improve how marketers target and measure their online ads. Atlas, a re-tooled version of the Atlas Advertiser Suite that the social network purchased from Microsoft last year, intends to challenge Google’s dominance in the online ad space. The new platform is expected to help marketers understand the engagement that results from ads on Facebook’s services and third-party websites and apps. Continue reading Facebook Takes Aim at Google with New Advertising Platform

Following the iCloud security breach involving controversial celebrity photos, Apple is trying to regain consumer trust by encouraging users to utilize their new and pre-existing security features. The company revealed how it encrypts messages and offered tips for protecting user data in a newly-launched website. In the open letter, Apple CEO Tim Cook takes a swing at Google for monetizing users’ private data and reassures Apple users that their data is safe from the government. Continue reading Apple’s Open Letter Explains Privacy Tips, Security Methods

The Alibaba Group, China’s leading e-commerce operator, raised nearly $21.8 billion in its initial stock sale yesterday. While not the biggest initial public offering to-date, Alibaba did have one of the strongest stock sales on record, surpassing those for Facebook and General Motors. When it begins trading today on the New York Stock Exchange, it is poised to become one of the world’s most impressive Internet powerhouses, a compelling blend of Amazon, eBay, Google and other tech giants. Continue reading Alibaba Raises $21.8 Billion in IPO: Ready to Take On Google

With Google’s vast resources, Nest CEO Tony Fadell is hoping to bring home appliances and consumer electronics together in a new line of sleek connected home devices. The plan is to develop a line of smart refrigerators, TVs, light bulbs, thermostats, smoke alarms, and security cameras that can all interact with each other. In typical Google fashion, Nest wants anybody to be able to connect to their hardware, so they released a developer program for other companies. Continue reading Nest and Google are Aiming to Design Smarter Home Devices

Facebook has launched the TODO project (“Talk Openly, Develop Openly”) to help streamline the process of executing open source software projects, a major concern in a new era of cloud and mobile computing. Since Monday’s announcement, more than 30 companies have joined the initiative including Google, GitHub, Dropbox and Twitter. The TODO project plans to streamline the process of releasing and updating software, as well as develop a common set of tools for these programs. Continue reading Facebook’s TODO Project Aims to Steer Open Source Software

Google has acquired mobile startup Polar, to bring the founder Luke Wroblewski and his team to Google+. Polar developed online polling technology for clients such as HBO, TechCrunch and USA Today to poll their users on mobile websites and apps. At Google, the new hires are expected to work on optimizing Google’s struggling social network for the mobile platform. Wroblewski is a prominent mobile designer and author of the book, “Mobile First.” Continue reading Google Acquires Mobile Startup Polar to Reinvigorate Google+

Some analysts are suggesting that we avoid underestimating smartwatches, which could eventually become indispensable as a wide array of useful apps come to market. Major players such as Samsung, Google and Apple will release wearables that can be used for health and fitness tracking, interacting with our phones and vehicles, and much more. The platform is expected to usher in a new frontier of accessories and apps, and the ability to develop them in a more sophisticated manner. Continue reading Will Accessories and Apps Make Smartwatches Indispensable?

The global trend in smartphones is larger screens, and it looks like consumers are already responding to the larger sizes of the new iPhones. Apple announced yesterday that early orders for the iPhone 6 (4.7 inches diagonally) and iPhone 6 Plus (5.5 inches) have exceeded four million in the first 24 hours of availability via online ordering. That figure is about double the number of early orders the company received online for the 4-inch iPhone 5 two years ago. The new iPhones will hit store shelves this Friday. Continue reading Bigger is Better for New iPhones: Online Orders Top 4 Million

E-commerce company eBay will launch a mobile ad network by the end of the year, allowing advertisers to target the 4.6 million daily users who spend an average of 150 minutes on the eBay app per month. Because eBay account holders have a single login assigned across their various mobile devices, the ad network collects data about user activity, including shopping habits. Triad Retail Media has partnered with eBay to place the ads across a variety of smartphone and tablet platforms. Continue reading New eBay Advertising Network to Capitalize on Mobile Users

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Amazon announced yesterday that it plans to make Prime Instant Video available to all Android phones in the U.S., U.K. and Germany. An update to the Amazon app for Android will enable users to stream movies and TV shows available through Prime Instant Video. However, users will first need to install or update the Amazon app, and then use in-app tools to install the Amazon Instant Video player app. Users will also need to enable a phone setting that allows installing of apps from outside the Google Play store. Continue reading Amazon Update Brings Prime Instant Video to Android Phones

According to Facebook, its users have watched an average of more than one billion videos per day on the social network since June, with more than 65 percent of video views occurring on mobile devices. Facebook is planning new YouTube-like features that should appeal to content producers. Starting this week, users will be able to see the number of views a video has received, which could help people discover popular new videos. Facebook is also testing the ability to display related videos once a clip has ended. Continue reading Short-Form Video a Top Priority at Facebook, Says Zuckerberg

In order for online video producers to make money, YouTube offers a feature that allows viewers to donate to their favorite artists. Independent content creators are the major source of revenue for YouTube, and while some of them do make money through pre-roll ads, it is not enough for many. Now, Google offers Fan Funding so viewers can essentially tip their favorite video creators. The feature works in both the browser and the Android app, and all transactions are processed by Google Wallet. Continue reading YouTube Feature Enables Fans to Donate to Content Creators

Google is competing with fellow tech giants Microsoft and Amazon to offer businesses the best options for their employees, from laptops to software to cloud services. The company’s Google Drive for Work is designed to help co-workers share files, even if they were created in a Microsoft or Lotus program. Also, the company’s new pitch to workplaces has featured its cloud services, which provides computing power, storage, application storage, and mobile support for businesses’ online presence. Continue reading Google For Work: Software, Cloud Services Target Enterprise

San Francisco-based startup Shyp — “the easiest way to ship anything” — is aiming to simplify the shipping process. Rather than packaging an item and finding the cheapest company to ship with, the user simply takes a picture of the item to be shipped and adds the address. Within 20 minutes, a Shyp courier arrives to pick up the item and hands it off for another person to do the work. The app is meant to be a cheap and efficient way to ship items without doing any work. Continue reading New Shyp Service Reimagines How We Package and Ship Items