Redesigned Myspace Continues to Build Millennial Audience

The newly revamped social service Myspace continues to attract an audience following its debut — with 31 million visitors and 995,000 app downloads reported in its first 14 days. It has also redesigned its mobile app and is launching a major marketing campaign to target millennials, with their music tastes and interests in mind. However, the service may still need to address issues related to offering unlicensed content from independent labels. Continue reading Redesigned Myspace Continues to Build Millennial Audience

Machinima Looks to Turn Game Re-Streams into Big Business

Video game “re-stream” is a popular video genre on YouTube where gamers post recorded video of their gameplay, sometimes accompanied by voice-over commentary. One of the most popular channels is Machinima, which is looking to transform itself from a YouTube channel with billions of monthly views to a real media company. It may be the future of television, so long as Machinima, and others like it, can overcome copyright issues and create a sustainable model. Continue reading Machinima Looks to Turn Game Re-Streams into Big Business

Will a Facebook News Reader Fill the Void Left by Google?

Earlier this week, we reported that for more than a year Facebook has been quietly working on a service called Reader that could essentially become a newspaper for mobile devices. As Google retires its RSS news reader on Monday, Facebook Reader could become an opportunity for the social giant to increase engagement and create a viable ad channel. However, there is a question regarding whether Facebook can offer a mobile app that competes with existing readers. Continue reading Will a Facebook News Reader Fill the Void Left by Google?

Ouya and Nvidia Releasing Android-Based Gaming Consoles

This week, game console startup Ouya and interactive graphics company Nvidia are introducing Android-based gaming systems that can be connected to big screen TVs, and looking to take advantage in the growth of mobile device gaming. Ouya is looking to challenge Microsoft and Sony with its own low cost gaming console. Nvidia has developed Shield, a mobile device with a built-in display, which can also be connected to TVs and computers.  Continue reading Ouya and Nvidia Releasing Android-Based Gaming Consoles

Online Video Trends: Tips for Increasing Viewer Engagement

Social TV startup SimulTV launched a video viewing app last month for tablets and the Web. According to a soon-to-be-released study from the startup, online video engagement is on the rise. The top 200 YouTube channels, very few of which come from major brands or media entities, have thus far published nearly 187,000 videos that have generated 144 billion views, 520 million comments and a billion “likes.” Leading areas include gaming, entertainment and comedy. Continue reading Online Video Trends: Tips for Increasing Viewer Engagement

Trade Commission Pilot Program Aims to Curb Patent Trolls

In an effort to help curb frivolous lawsuits initiated by patent assertion entities (also called “trolls”), the U.S. International Trade Commission (ITC) says it will require some companies to prove they have a significant domestic presence. As part of the commission’s new pilot program, six administrative judges will determine within 100 days whether or not companies that file infringement suits do in fact have the necessary U.S. production, research or licensing credentials. Continue reading Trade Commission Pilot Program Aims to Curb Patent Trolls

Tablet Shipments Increase as Traditional PC Sales Decline

The combined shipments of PCs, tablets and mobile phones are projected to reach 2.35 billion worldwide this year. The new Gartner numbers mark a 5.9 percent increase from 2012. Sales of tablets, smartphones and ultramobiles are on the rise, while traditional desktop and notebook PCs are expected to decline by 10.6 percent. Anytime-anywhere computing is driving consumer behavior. Additionally, the growing acceptance of bring your own device will lead to an emphasis on designing for consumers inside the enterprise. Continue reading Tablet Shipments Increase as Traditional PC Sales Decline

Samsung Announces Plans to Shutter Desktop PC Business

Samsung Electronics announced on Monday that it will phase out its unprofitable desktop PC business and allocate its resources to connected and portable devices including tablet computers and all-in-one laptops. “Tablets, all-in-one and hybrid PCs are Samsung’s current focus. Samsung is speeding up its restructuring of its PC business via product realignment toward profitable variants,” explained a Samsung official. Continue reading Samsung Announces Plans to Shutter Desktop PC Business

Facebook Confirms Rumors, Unveils Instagram Video Tool

Earlier this week we reported that Facebook had scheduled a press event for Thursday, and if rumors were true, the company was expected to unveil a video service similar to Twitter’s Vine for its photo-sharing app Instagram. It’s now official. The popular Facebook-owned app features a new video-sharing tool that allows users to shoot and share 15-second clips (possibly ideal for advertising), choose from 13 video filters and create a cover photo. Continue reading Facebook Confirms Rumors, Unveils Instagram Video Tool

Social TV: Zeebox Offers Automatic Content Recognition

Social TV startup Zeebox has unveiled an update that includes automatic content recognition (ACR) functionality for its companion app. Users can now have their mobile devices listen to what’s playing on the television and the ACR feature will help them share their TV viewing or deliver related information about the programming. Zeebox says the app can recognize shows up to seven days after they air, so it will also recognize content saved on DVRs. Continue reading Social TV: Zeebox Offers Automatic Content Recognition

Facebook Hashtags All About the Second Screen Audience

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Advertising for Good: Google AdSense Helps Fuel the Web

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Mysterious Facebook Press Event to Unveil Instagram Video?

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

Chief Execs Discuss Benefits of Mergers in Cable Sector

Liberty Media CEO Greg Maffei met several weeks ago with Time Warner Cable CEO Glenn Britt to discuss the potential benefits of cable industry mergers, according to a person familiar with the matter. Liberty acquired a 27 percent stake in pay TV operator Charter Communications early last month. Ten days ago, Liberty Chairman John Malone told shareholders that Charter probably has “the best operating team in the business.” Continue reading Chief Execs Discuss Benefits of Mergers in Cable Sector

Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

Amazon recently announced plans to offer online grocery shopping in Los Angeles. While the $79 Amazon Prime provides customers with two-day shipping and streaming TV shows and movies, the $299 AmazonFresh Service, originally tested in Seattle, will additionally enable members to order groceries that will be delivered to the door in hours. Retail giants such as Walmart and Costco have suggested that online grocery delivery is a nearly impossible business. Continue reading Fresh: Amazon Brings Online Grocery Shopping to Los Angeles