Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

Streamnation is a comprehensive solution for storing and streaming photos and videos. Version 2.0 now allows users to share movies and TV shows that have been ripped to their computers and uploaded to the cloud. Founder Jonathan Benassaya, who navigated digital rights for years as the co-founder of streaming music service Deezer, is confident in Streamnation’s approach. He sees it as similar to physical borrowing but in the digital realm, since no copy is made. Continue reading Streamnation Offers New Approach to Sharing Movies and TV

A common discussion about wearable technology is whether consumers will actually want to wear products like Google Glass. A survey among consumers commissioned by technology writer Jessica Lessin indicates that more people believe they might be more likely to own Apple’s smartwatch than they would Google Glass. A large number of respondents, however, also indicated they didn’t think they were likely to own either. Continue reading Survey Suggests Consumers Prefer Smartwatches Over Glass

It seems that Wall Street loves Twitter. The company set an initial public offering price of $26 late Wednesday, only to see the stock close its first trading day up 73 percent at $44.90 a share, with a session high of over $50. The rocketing IPO set co-founder Evan Williams’ stock value at $2.9 billion and co-founder Jack Dorsey’s at $1.2 billion. CEO Dick Costolo’s stock is now worth $384 million. At about $45 per share, the company is valued at $24.4 billion. Continue reading Twitter Numbers Skyrocket on New York Stock Exchange Debut

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

During a recent live-streamed conference, Google announced new Google+ photo features, including Action, Eraser and an iMovie Trailers-like Auto Awesome Movie tool. The company announced that the Google+ Hangouts app for Android now offers location sharing, animated GIF support and SMS integration. There have also been changes to Google+ Hangouts On Air, including a new Control Room menu. There are currently 540 million monthly active Google+ users. Continue reading Google Unveils New Google+ “Auto Awesome” Photo Features

Amazon Studios has launched a program that brings viewers into the development process. Amazon Preview asks consumers to view its pilots, test footage, concepts and storyboards to provide feedback on general interest and how to improve content. The program intends to help Amazon Studios carefully direct its resources and launch pilots that are better received. Amazon has already invited viewers to weigh in on its new shows, but the new program is an expanded, more selective effort. Continue reading Amazon Preview: Viewers to Steer Movie Concepts, TV Pilots

Los Angeles is poised to unleash an ambitious city-led broadband project with plans to deliver fiber to all of its businesses and 3.5 million residents. The new fiber network, expected to cost $3 billion to $5 billion, would offer free Internet access of 2Mbps to 5Mbps, likely subsidized by advertising. Paid tiers would offer access up to a gigabit, and the network would power Wi-Fi hotspots in public areas. Phone service and television is not a requirement for bidders, but package offerings would not be a surprise. Continue reading LA Plans Fiber Network to Deliver Free Broadband and Wi-Fi

BlackBerry announced yesterday that it will abandon a sale of the company, following two months of talks with potential buyers including Facebook, Lenovo and private equity firms. Instead, the struggling smartphone maker plans to raise $1 billion by issuing convertible notes to long-term investors including Fairfax Financial Holdings, the company’s largest shareholder. Additionally, BlackBerry said CEO Thorsten Heins will step down. The news resulted in a 16 percent drop in share price. Continue reading BlackBerry Calls Off Company Sale, CEO Heins to Step Down

Google, Samsung, HTC and others are on the hotseat for alleged patent infringement on Rockstar technology — including patents related to messaging, notifications and graphical user interfaces. Rockstar, which is jointly owned by Apple, Blackberry, Ericsson, Microsoft and Sony, owns and manages a portfolio of more than 4,000 patents purchased during the Nortel bankruptcy auction in 2011. The group filed a barrage of lawsuits against phone manufacturers late last week. Continue reading Google Among Many Sued by Rockstar for Patent Infringement

Google’s Android-powered Nexus 5 is now available with many of the features that were leaked prior to its release. The new smartphone includes an upgraded 4.95-inch 1080p display, Corning Gorilla Glass 3, 2.3Ghz quad-core Snapdragon 800 processor, and 2GB of RAM. It shows off the latest Android 4.4 technology, also known as KitKat, and it can be purchased on the Google Play Store today in 16GB ($349) or 32GB ($399) models. Continue reading Google Nexus 5 Smartphone Now Available for Android Fans

Owners of the Google-powered Moto X phone had an unexpected cinematic experience waiting for them on the home screen earlier this week when a red sombrero icon appeared. Motorola teamed up with Pixar to create an animated narrative for the mobile device that flaunts the company’s newest platform with high-level technology. And the intention is to not only redefine what it means to create a narrative, but how and where users experience it. Continue reading Moto X Owners Treated to a Pixar Experience on Their Phones

Samsung made some significant announcements at its Developers Conference earlier this week that indicate it is making a play for greater control over Android. Among the announcements, the company plans to release five new SDKs for phones, tablets, TVs and more. The developer kits include support for apps and features involving pen and gesture controls in addition to media playback from mobile devices. Samsung now sells more Android devices than any of its competitors. Continue reading Samsung Edges Out the Competition for Android Development

In the past, cookies — tiny pieces of code used by marketers to track online activity — were essential to advertising companies collecting user information. However, Google, Microsoft and Apple have recently announced that they plan to develop new ways to control this valuable data without the use of cookies. This change could shift the balance of power in the global digital advertising realm, and cause stress to some ad technology companies. Continue reading Tech Giants Plan to Track Data, Eliminate Need for Cookies

Following last month’s report by major Hollywood studios stating that 82 percent of infringing URLS that point to pirate sites and torrent files come from Google’s search engine, the Motion Picture Association of America has released a list of major worldwide torrenting sites, cyberblockers, and brick-and-mortar marketplaces. The MPAA is not creating this list to facilitate piracy, but rather to raise awareness in an effort to combat it. Continue reading Notorious Markets List: MPAA Points Out Global Piracy Sites