Walt Mossberg and Kara Swisher of The Wall Street Journal hosted the D9 (D: All Things Digital) conference May 31 to June 2 in Rancho Palos Verdes, California. The annual event featured compelling interviews and demonstrations from an array of top media and technology executives representing companies such as HP, Twitter, AT&T, Nokia, Netflix, Disney, Adobe and many more.

The D conference was established in 2003 by columnists Mossberg and Swisher as an annual showcase for technology innovators and big names from the worlds of business, entertainment and occasionally politics. This year the title was “D9” (indicating its ninth year). The conference is known for hosting influential heavy-hitters and its somewhat exclusive nature. Typically, attendance is limited to about 500 guests.

ETCentric readers were quick to forward relevant news items and announcements that emerged during this year’s show. The following is a collection of links to articles and videos submitted by our readers, accompanied by their comments:

D9 Video: Eric Schmidt Highlights

• Google, Apple, Amazon and Facebook are successfully exploiting global platform strategies.
• Challenge working with entertainment companies since taking content from scarcity to ubiquity.
• Also need to deal with disintermediation and piracy. On privacy, Google will remain a place where you can do anonymous searches. And committed to insuring you have control over information they have on you.
• We’re seeing the consumerization of IT that will lead to the death of IT as we know it.
• There are not sufficient resources to develop for more than the two largest players: Google and Apple.
• Search is moving from link-based answers to algorithmically-based answers using artificial intelligence.
• Concerned about a balkanization of the Internet, which will lead to an Internet per country.
• If you’re concerned about security, use the Chrome browser and use a Mac.

Google Shows Off Its Groupon Killer, Launching Tomorrow

• Video of Eric Schmidt’s demo of Google Wallet and Google Offers.
• Google is not charging a processing fee but is taking a share of the offer.
• Credit card companies are willing to upgrade the POS terminals to get benefits of higher security.
• Lookout Groupon, LivingSocial, etc.!!!

Groupon CEO Andrew Mason on Google, Clones and Hubris – But Not on an IPO

• CEO sees Groupon evolving in three phases so far: One – the Daily Deal, Two – Personalized Deals, and Three – a technology company where they become more integral to a person’s daily life (i.e. wherever they are and whatever they want to do, they can get a deal right now based on the inventory of available deals).
• Could you use Groupon to sell media?

D9 Video: Microsoft’s Steven Sinofsky on Windows 8

• 95 percent of how the world gets on the Internet is through Windows.
• Windows 8 will be a “modern” rethink to enable PCs and tablets to satisfy “things they say are solved in an iPad” and still bring all the benefits of Windows.
• Video demo of Windows 8 showing touch-based UI (can still use mouse too), live tiles.
• Targeting 2012.

D9 Video: Fanhattan Demo

• Free video discovery app Fanhattan launched at D9 this week.
• The iPad app serves as a directory and discovery engine, sourcing reviews and ratings from Metacritic and Rotten Tomatoes, while organizing related content from the likes of YouTube, IMDb and Amazon.
• Also shows pre-release version running on an Internet TV which is capable of creating a branded movie page in this case for Pirates of the Caribbean.
• It connects to iTunes, Netflix, Hulu and the ABC Player to view TV and movies.
• CNET review: “This free iPad app sounds simple–it finds stuff about movies and TV shows you want to watch–but the depth of the content, utility of what the site does, and clarity of the interface just puts this app on a different level than anything else I’ve seen.”

D9 Video: Hewlett-Packard CEO Leo Apotheker

• WebOS will be available to other companies and enterprises for their own use.
• Goal is to create an end-to-end ecosystem that figures out on a single device in the Cloud whether you’re doing enterprise or private work.
• HP can create a large ecosystem of printers, PCs and tablets amounting to 100 million devices a year itself. They hope to interest others as well.

D9 Video: Reed Hastings Highlights

• On Netflix’s virtuous cycle: the more content they get, the more members they get and they can pay more for content.
• Consumers want all the new stuff but that’s very expensive.
• At $8/month, they’re a compliment to the new stuff.
• The news stuff will remain pay-per-view since has higher margin for content owners.
• Can grow from 24 million subscribers currently to capture Internet TV and tablet viewers plus a share of the 5 billion active mobile phone users worldwide who like video.
• Need to stay innovative.
• Focus on talent density, which is the fewest number of talented people.

D9 Video: Twitter CEO Dick Costolo

• Took three years to send the first billion tweets. Now sends a billion tweets every SIX days!
• There are over 600,000 developers who have downloaded over 900,000 API tokens.
• Will look to TweetDeck (recently acquired) as the professional UI.
• Rolling out a native photo sharing app, relevance sorted search results and web intents which allows you to add a Twitter client into your website. 80 percent of advertisers using promoted tweets renew.
• Advertisers are experiencing very high engagement rates (VW’s ad: 52%).
• Focused on success of business, not IPO.

DARPA – The Coolest Agency You’ve Never Heard Of: Regina Dugan at D9

• Regina Dugan’s DARPA t-shirt says “Impossible, Improbable, Inevitable” which describes the progression of their programs.
• Developed Internet, GPS, stealth, night vision, UAV, MEMS technologies.
• DARPA’s Mission is the “prevention and creation of strategic surprise.”
• Encourages programs to have the big success.
• So that means they can’t fear failure. Fear of failure is the limiting factor.
• Talks about growth in need for cyber security, new computing architectures, explosive detection system.

D9 Tech Demo: Inkling

• Inkling reinvents the college textbook for the iPad that is both interactive and social.
• Rather than paying $200 for a book, you can buy it a chapter at a time for far less cost since the content is not re-sold like a physical book.
• See impressive video demo.

Google-owned YouTube announced last week that its YouTube Video Editor now features access to more than 10,000 Creative Commons-licensed videos, including clips from partners such as C-SPAN, Voice of America, Public.Resource.org and Al-Jazeera. “It’s as if all the Creative Commons videos were part of your personal library,” explained product manager Jason Toff.

According to the YouTube Blog announcement: “As part of the launch of Creative Commons licensing on YouTube, you’ll also be able to mark any or all of your videos with the Creative Commons CC-BY 3.0 license that lets others share and remix your work, so long as they give you credit.”

Creative Commons is “a nonprofit organization that develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing and innovation.” It was co-founded by Harvard professor and political activist Lawrence Lessig. The Creative Commons licensing process will provide YouTube users with a simple mechanism for legally integrating existing video content into remixes, mashups, music videos and more. TIME reports that the CC-BY 3.0 license “allows for sharing, remixing/adapting and commercial use of the original, as long as the original author is credited.”

CC-BY also allows for commercial reuse, which will not only benefit YouTube and its producers, but in the long run should have an impact on Creative Commons as well. GigaOM reports: “The organization has gotten a lot of traction amongst photographers ever since Flickr added a Creative Commons licensing options as part of its uploading process. Recent Flickr data reveals the site is now hosting close to 190 million Creative Commons-licensed photos. Its licenses haven’t been nearly as popular in the video space, where it has only been adopted by smaller hosting sites and select individual publishers. YouTube’s sheer magnitude could help to make Creative Commons mainstream for video as well.”

Related Wired article: “Google Rolls Out YouTube Creative Commons Licenses” (6/2/11)

Related TIME article: “YouTube Adds Creative Commons to Clips, Allows Legal Remixing” (6/3/11)

Related YouTube Blog post: “YouTube and Creative Commons: raising the bar on user creativity” (6/2/11)

Related Wall Street Journal article: “YouTube’s Payouts to Channel Partners Come With Strings” (6/3/11)

Earlier this month, ETCentric reported that Apple has been planning a cloud-based music locker service that will enable its customers to stream music to smartphones, tablets or computers. As progress continues regarding deals with the major music labels, the new service may launch sooner than originally reported — with rumors speculating possibly as soon as June 6 in San Francisco at the Apple Worldwide Developers Conference (WWDC 2011).

The Apple proposal is different from Amazon’s recent Cloud Drive rollout and Google’s Music locker service (the beta for which was announced at Google I/O). As reported, Apple is seeking paid licenses from the labels for its service (Amazon and Google launched their services without gaining such approval). Bloomberg reports that Apple has reached agreements with three of the major labels (Sony, EMI and Warner) — with Universal Music Group close to a deal.

By jumping the gun, Amazon and Google may have helped Apple position itself to take the lead in this arena. As TechCrunch reports: “So the labels, which for the better part of a decade now have been looking for someone, anyone to help counter Apple’s power in their business, is turning right back to Apple when they need help. And Apple will obviously gladly welcome them with open arms. After all, with these licenses, Apple will have secured the cloud music high ground despite being the last to launch. Think about it. With these agreements, Apple is likely going to be able to do the one thing that is absolutely crucial for cloud music to take off: offer library syncing without uploading.”

Plus, Apple has the benefit of an existing consumer base, with 200 million people who already have iTunes accounts. There has also been speculation that the cloud music service may be integrated with a revamped version of MobileMe, Apple’s subscription-based collection of online services and storage.

CNET raises two interesting points:

1. There’s no doubt who the top-four record companies are pulling for in the cloud music wars. They hope Apple’s service makes the other two guys look shabby by comparison. The thinking is that if Apple’s service eclipses those of its rivals, it will prompt Amazon and Google to pay the labels’ licensing rates.

2. What nobody has proven yet is whether consumers even want the cloud. CNET has reported that Apple is likely to charge a subscription fee eventually for its cloud service. Subscription music services, such as Rhapsody, have a spotty record at attracting audiences.

Related TechCrunch article: “Google And Amazon May Have Just Handed Apple The Keys To The Cloud Music Kingdom” (5/18/11)

Related Wall Street Journal article: “For a Song, Online Giants Offer Music in a Cloud” (5/19/11)

Related Patently Apple article: “Whoa! Apple Patent Confirms iTunes Cloud Media Services” (5/19/11)

Related CNET article: “Exclusive: Apple near cloud-music deals” (5/18/11)

Related TechCrunch article: “Without The Labels, Google’s Music Locker Service Will Look Like Apple’s Ugly Sibling. Again.” (5/9/11)