By
Paula ParisiOctober 7, 2024
Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results
By
Paula ParisiOctober 7, 2024
Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes
By
Paula ParisiOctober 4, 2024
Nvidia has unveiled the NVLM 1.0 family of multimodal LLMs, a powerful open-source AI that the company says performs comparably to proprietary systems from OpenAI and Google. Led by NVLM-D-72B, with 72 billion parameters, Nvidia’s new entry in the AI race achieved what the company describes as “state-of-the-art results on vision-language tasks, rivaling the leading proprietary models (e.g., GPT-4o) and open-access models.” Nvidia has made the model weights publicly available and says it will also be releasing the training code, a break from the closed approach of OpenAI, Anthropic and Google. Continue reading Nvidia Releases Open-Source Frontier-Class Multimodal LLMs
By
Paula ParisiOctober 3, 2024
Accenture is forming an internal Nvidia Business Group staffed with 30,000 global employees trained to help clients “reinvent processes and scale enterprise AI adoption with AI agents,” the consulting firm announced. Accenture will also use its AI Refinery platform to help companies customize AI models and agents using the full Nvidia AI stack including AI Foundry, AI Enterprise and Omniverse. “With generative AI demand driving $3 billion in Accenture bookings in its recently closed fiscal year, the new group will help clients lay the foundation for agentic AI functionality,” Accenture said. Continue reading Accenture Has Plans for Scaling Enterprise AI with Nvidia Unit
By
Paula ParisiOctober 3, 2024
Reuters and CNN are among the global news services that will be charging those who want access to their digital content beyond a free quota. Reuters plans to add $1 per week pricing in the U.S., Canada and parts of Europe in the weeks ahead, while CNN is beginning to ask visitors for $4 a month or $30 per year. Vox Media’s popular tech publication The Verge is also said to be considering subscription fees. The outlets are pursuing digital monetization strategies as ad-supported models are increasingly challenging for those who aren’t Google, Meta or Amazon. Continue reading CNN, Reuters Roll Out Consumer Subscriptions and Paywalls
By
Paula ParisiOctober 2, 2024
Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini
By
Paula ParisiOctober 2, 2024
TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize
By
Paula ParisiOctober 1, 2024
The Allen Institute for AI (also known as Ai2, founded by Paul Allen and led by Ali Farhadi) has launched Molmo, a family of four open-source multimodal models. While advanced models “can perceive the world and communicate with us, Molmo goes beyond that to enable one to act in their worlds, unlocking a whole new generation of capabilities, everything from sophisticated web agents to robotics,” according to Ai2. On some third-party benchmark tests, Molmo’s 72 billion parameter model outperforms other open AI offerings and “performs favorably” against proprietary rivals like OpenAI’s GPT-4o, Google’s Gemini 1.5 and Anthropic’s Claude 3.5 Sonnet, Ai2 says. Continue reading Allen Institute Announces Vision-Optimized Molmo AI Models
By
Paula ParisiOctober 1, 2024
Google has updated its AI assistant, NotebookLM, allowing the AI note-taking and research tool to find summaries of audio files and YouTube videos. First released at the Google I/O developer conference in 2023, NotebookLM even creates sharable AI-generated audio discussions and podcasts. It allows users to upload file formats including PDFs, Google Docs, Google Slides and websites. The items, including text, can be stored in shareable “notebooks,” organizing material in a central location, and users can ask Google’s Gemini AI questions about the notebook material. Initially embraced by students and educators, it has become equally popular among business users. Continue reading Google Unveils New Updates to Its AI-Powered NotebookLM
By
Paula ParisiSeptember 27, 2024
The European Commission has released a list of more than 100 companies that have become signatories to the EU’s AI Pact. While Google, Microsoft and OpenAI are among them, Apple and Meta are not. The voluntary AI Pact is aimed at eliciting policies on AI deployment during the period before the legally binding AI Act takes full effect. The EU AI Pact focuses on transparency in three core areas: internal AI governance, high-risk AI systems mapping and promoting AI literacy and awareness among staff to support ethical development. It is aimed at “relevant stakeholders,” across industry, civil society and academia. Continue reading Amazon, Google, Microsoft and OpenAI Join the EU’s AI Pact
By
Paula ParisiSeptember 25, 2024
Alibaba Cloud last week globally released more than 100 new open-source variants of its large language foundation model, Qwen 2.5, to the global open-source community. The company has also revamped its proprietary offering as a full-stack AI-computing infrastructure across cloud products, networking and data center architecture, all aimed at supporting the growing demands of AI computing. Alibaba Cloud’s significant contribution was revealed at the Apsara Conference, the annual flagship event held by the cloud division of China’s e-retail giant, often referred to as the Chinese Amazon. Continue reading Alibaba Cloud Ups Its AI Game with 100 Open-Source Models
By
Paula ParisiSeptember 25, 2024
Google announced that the latest update to Password Manager now enables users to sync their passkeys across multiple devices. Previously, Google passkeys could only be easily saved to Password Manager on Android, limiting cross-device utility. Scanning a QR code on an Android device was previously required to use passkeys on non-native platforms. The update makes it possible to use Google Password Manager on desktop systems that run Windows, macOS and Linux. ChromeOS is currently being beta tested and Google says iOS support is “coming soon.” Continue reading Google Debuts Secure Passkey Sync Feature Across Devices
By
Paula ParisiSeptember 24, 2024
Amazon has joined the ranks of firms offering generative video tools, although its release is aimed only at advertisers, at least for now. Simply called Video Generator, it can turn a product image into a video that showcases the product and even demonstrates its features, “leveraging Amazon’s unique insights to vividly bring a product story to life.” At the company’s Accelerate 2024 conference Amazon also debuted Live Image, which lets brands create animated GIFs from stills, a customizable chatbot assistant for third-party sellers, and a new AI-powered recommendation engine based on customer interests. Continue reading Amazon’s Video Generator Turns Stills into Advertising Clips
By
Paula ParisiSeptember 20, 2024
YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features. Continue reading YouTube Unveils New AI-Powered Features at Creator Event
By
Paula ParisiSeptember 19, 2024
AI-powered ad campaigns “are continuing to deliver big results for businesses large and small,” according to Google, which has put Gemini to work for Google Ads. The company announced at the DMEXCO digital marketing event in Cologne a new suite of Gemini-powered tools aimed at making the experience even better by providing additional insights and more control over where and how marketing assets are deployed globally using Google Ads. For starters, Gemini’s “conversational experience” for search campaigns will expand its language palette, making auto-generated headlines and images available in German, French and Spanish in the months ahead. Continue reading Google Unveils Gemini-Powered Ad Features and AI Image ID