By
Debra KaufmanMarch 22, 2019
YouTube, founded in 2005, has operated outside the advertising rules that regulate television broadcasting. But due to its significant reach and influence, the site is now under scrutiny for potential regulation — which will likely start with children’s programming. A digital influencer like 15-year old JoJo Siwa is a case in point: she draws millions of young female viewers to her quirky videos. But she also inks endorsement deals and sells branded fashion lines with Target, blurring the lines between content and advertising. Continue reading Social Platforms Under Scrutiny For Rules Related to Kids
By
Debra KaufmanMarch 21, 2019
At this week’s Game Developers Conference in San Francisco, Google introduced Stadia, a service that streams video games from the cloud to smartphones, tablets or computers with a Chrome browser or a TV using a Chromecast Ultra device. Google chief executive Sundar Pichai said people watching a video game on YouTube could simply click to join it. The company did not state whether the service would be compatible with Apple devices. The service is slated to launch later in 2019. Gaming, dominated by consoles, brings in $130+ billion yearly. Continue reading Google Hopes its Stadia Will Become the Netflix of Gaming
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Debra KaufmanMarch 21, 2019
Facebook will stop allowing marketers to target advertisements based on housing, jobs or credit to people of a specific race, gender or age group. Federal law bans discrimination in these three areas, and Facebook’s changes would put the company in compliance. The move is also part of a settlement of several lawsuits opposing the practice. The American Civil Liberties Union, National Fair Housing Alliance and Communications Workers of America are among those that have sued Facebook over biased targeted advertising. Continue reading Facebook Commits to Banning Discriminatory Targeted Ads
By
Rob ScottMarch 20, 2019
European regulators yesterday fined tech giant Google 1.5 billion euros (about $1.7 billion U.S.) for violating antitrust rules in the online ad market. This marks the European Union’s third fine against Google since 2017. As part of its larger efforts to better regulate global technology powerhouses, EU authorities took action based on their contention that Google has been imposing unfair terms on those companies in Europe that use the Google search feature on their websites. In the U.S., regulators are also taking a closer look at business models and mergers involving big tech companies. Continue reading EU Fines Google $1.7B for Antitrust Violations in Ad Market
By
Rob ScottMarch 15, 2019
Computer systems at Facebook, Google and Apple went offline temporarily when all three companies experienced a coincidental array of tech glitches. Facebook experienced a daylong outage that the company blamed on a server configuration error. The outage affected the Facebook app, photo-sharing app Instagram and WhatsApp messaging service. At Alphabet’s Google, services such as Gmail experienced a series of problems that reportedly resulted from engineers tweaking an internal storage service. In addition, some Apple iCloud services were affected for more than four hours yesterday. Continue reading Three Tech Giants Experience Outages, Glitches This Week
By
Debra KaufmanMarch 14, 2019
The U.K. government released a 150-page report stressing that the country needs to update its antitrust policies to deal with big technology companies. The report, which was ordered by the U.K.’s top treasury official, Exchequer chancellor Philip Hammond, states that the U.K. should implement tighter rules on acquisition in the tech sector to make it easier for new competitors to arise. The European Union and U.S. presidential hopefuls Senator Elizabeth Warren and Senator Amy Klobuchar have expressed similar points of view. Continue reading U.K. Considers Big Tech Regulation in Preparation for Brexit
By
Debra KaufmanMarch 14, 2019
A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads
By
Debra KaufmanMarch 14, 2019
Magic Leap and Apple are the two technology companies currently at the forefront of augmented reality, but, behind the scenes, Microsoft has also been working on AR for years. It’s easy to discount Microsoft, since its HoloLens AR headset is squarely aimed at the enterprise sector. But the company also has its sights set on the consumer market. In addition, Microsoft has started to leak details about its upcoming Project xCloud cloud-based game streaming system. Project xCloud will enter beta testing this year. Continue reading Microsoft Closer to Consumer AR, Streaming Games Service
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Debra KaufmanMarch 13, 2019
According to NetMarketShare, Google controls 81+ percent of the mobile search market, which is why many businesses believe buying ads on the platform is necessary to stay in business. Appearing on top of search results is critical for many companies, and buying ads is the best way to achieve that. The urgency heats up when it comes to branded keywords, whereby companies must bid on their own names or see their rivals capture the space. If Lyft, for example, doesn’t buy the ad, Uber likely will, and grab the top spot. Continue reading Companies Bid On Their Own Brands For Google Search Ads
By
Debra KaufmanMarch 12, 2019
Senator Elizabeth Warren (D-Massachusetts) aims to be the Democratic Party’s candidate for the 2020 U.S. presidential election, but she just alienated Silicon Valley when she proposed to break up tech companies that generate more than $25 billion in online revenue. Her rationale is that companies such as Amazon, Facebook and Google have become too big and too powerful, squashing small businesses and innovation, and more focused on their financial well-being than “the broader interests of the American people.” Continue reading Elizabeth Warren Looks to Break Up Major Tech Companies
By
Debra KaufmanMarch 12, 2019
Facebook AI Research, the Lorraine Research Laboratory in Computer Science and its Applications (LORIA), and University College London recently conducted a study to determine if AI can navigate a fantasy text-based game, dubbed “LIGHT.” To examine the AI agents’ comprehension of the virtual world, the study investigated the so-called grounding dialogue, comprised of mutual knowledge, beliefs and assumptions allowing communication between two people. The large-scale, crowdsourced “LIGHT” environment allows AI and humans to interact. Continue reading Study’s Fantasy Text-Based Game Tests AI Agents’ Abilities
By
Debra KaufmanMarch 11, 2019
The French government introduced a three percent tax on the revenue of technology companies such as Google and Amazon that offer e-commerce or targeted advertising in France. Experts estimate that the tax could reap “billions of dollars” from Silicon Valley companies. The tax is also likely to come up as a topic of conversation in U.S. and European talks, convened by the Organization for Economic Cooperation and Development (OECD), about corporate taxes in the digital age. Europe is pushing to tax Silicon Valley companies on profits made there. Continue reading France Slated to Impose Tax on Digital Companies’ Revenue
By
Debra KaufmanMarch 11, 2019
Spotify, Google, Pandora and Amazon have joined forces to appeal a decision of the U.S. Copyright Royalty Board (CRB) they believe “harms both music licensees and copyright owners.” In separate filings, the companies are asking the U.S. Court of Appeals for the D.C. Circuit to review the decision regarding “recently issued … U.S. mechanical statutory rates” that they said “raises serious procedural and substantive concerns.” With the rule as it stands, songwriters would receive a 44 percent increase in payments. Proponents suggest the rule is necessary for songwriters in a digital age. Continue reading Tech Companies Appeal an Increase in Songwriter Royalties
By
Rob ScottMarch 8, 2019
Senator Elizabeth Warren (D-Massachusetts) is proposing “a regulatory plan aimed at breaking up some of America’s largest tech companies, including Amazon, Google and Facebook,” according to The New York Times. “The proposal … calls for the appointment of regulators who would ‘unwind tech mergers that illegally undermine competition,’ as well as legislation that would prohibit platforms from both offering a marketplace for commerce and participating in that marketplace.” The plan would also call for the rollback of tech acquisitions, “including Facebook’s deals for WhatsApp and Instagram, Amazon’s addition of Whole Foods, and Google’s purchase of Waze.” Continue reading Elizabeth Warren Introducing Plan to Break Up Tech Giants
By
Debra KaufmanMarch 7, 2019
Google has unveiled GPipe, an open-sourced library that makes training deep neural networks more efficient under the TensorFlow framework Lingvo for sequence modeling. According to Google AI software engineer Yanping Huang, “in GPipe … we demonstrate the use of pipeline parallelism to scale up DNN training,” noting that larger DNN models “lead to better task performance.” Huang and his colleagues published a paper on “Efficient Training of Giant Neural Networks Using Pipeline Parallelism.” Continue reading Google GPipe Library Speeds Deep Neural Network Training