Since Amazon founder Jeff Bezos bought The Washington Post from the Graham family for $250 million, he has been experimenting with using technology to improve the customer experience and apply data to make decisions. The media company has now unveiled Bandito, a tool created in-house that enables The Post to maximize readership by automatically optimizing articles on the website. Among the features that can be varied are headlines, images, teaser text and even different article versions. Continue reading Washington Post Introduces In-House Tool to Optimize Content

Jeff Bezos, the founder and chief executive of Amazon, will pay $250 million for The Washington Post and its affiliated publications. Amazon will not have a part in the purchase. Bezos alone will buy The Post and be its sole owner, while keeping the existing management and operations. The sale saves the financially troubled newspaper, and Bezos brings a new technology focus that it desperately needs as print continues to be affected by digital news competition. Continue reading Jeff Bezos, Founder of Amazon, Buys The Washington Post