Turbo Tax ran a 30-second spot on ESPN’s “SportsCenter” this past weekend, marking the first “programmatic” ad for the sports network. Turbo Tax purchased the ad time through a Web-based auction, a model that is part of a new initiative recently announced by ESPN. The ad ran during the Saturday 1:00 am broadcast from a giant video screen on the show’s set, and was introduced by an anchor who said, “SportsCenter will be right back in 30-seconds.” This approach could lead to a major shift in the current advertising model. Continue reading ESPN Airs First Programmatic Ad During SportsCenter Episode

Amazon announced that it will acquire comiXology, the digital comics platform that had its 200-millionth download last fall. With the sales of physical comics fading, comiXology is developing tech to allow the craft to move online. The company operates a comics store and a mobile comics app, which was the top-grossing non-game iPad app from 2011 to 2013. Its library includes 40,000 comics from 75 major publishers. ComiXology also opened a self-publishing platform last year. Continue reading Digital Comics Platform ComiXology to be Acquired by Amazon

Disney has launched the Future Internet Games Contest with Scotland’s Abertay University in an attempt to find games that blend physical and digital worlds. The contest revolves around three key areas. The first involves consumer products, which includes games based on fashion, toys, etc. The second area is location-based installations that intend to engage visitors with real world objects. The third is citywide games that encourage a large quantity of players to engage with the game in an urban environment. Continue reading Future Internet Games: Disney Teams with Abertay University

Google, Samsung, HTC and others are on the hotseat for alleged patent infringement on Rockstar technology — including patents related to messaging, notifications and graphical user interfaces. Rockstar, which is jointly owned by Apple, Blackberry, Ericsson, Microsoft and Sony, owns and manages a portfolio of more than 4,000 patents purchased during the Nortel bankruptcy auction in 2011. The group filed a barrage of lawsuits against phone manufacturers late last week. Continue reading Google Among Many Sued by Rockstar for Patent Infringement

Lucasfilm is developing real-time motion capture technology used in video game development that it believes it can combine with film production. In the long term, these combined technologies could eliminate the need for much of the post-production process as most of the work can be done in real-time. In addition, the potential exchange of elements in video games and films will allow viewers to tailor their movies while they watch. Continue reading Lucasfilm Combines Video Game Making and Film Production