AMC Theatres introduced a plan to open about 100 locations as early as August 20 and two-thirds of its 600 theaters by September 3. An earlier plan to open was abandoned after strong backlash. Now, customers and employees will be required to wear masks, seating in auditoriums will be limited and the company will implement social distancing and increased cleaning. Furthermore, AMC stated that masks, which would be sold at the theater for one dollar, must “cover your nose and mouth and fit snugly around your face and chin.” Continue reading AMC to Open Two-Thirds of Its U.S. Theaters by September 3

At the recent Sundance Film Festival, virtual reality was a big hit for the second year running. But the changes in just a year were also evident: rather than the conversation focusing on the technology enabling the VR experiences, the focus was on storytelling. Virtual reality, in other words, has become a medium, as demonstrated in projects such as “Grease” director Randal Kleiser’s sci-fi VR drama “Defrost,” which tells the story of a woman just awaking from a coma. The series is a full season with another in development. Continue reading Sundance 2016: VR’s Coming-of-Age as a Storytelling Medium

Hollywood director Randal Kleiser (“The Blue Lagoon,” “Grease”) just debuted “Defrost,” a four-minute narrative virtual reality film that he hopes is the first in a series of VR films. That’s exactly what the 50 cablecasters that comprise the membership of CableLabs hope for. The industry’s non-profit R&D facility, CableLabs has been studying VR and suggests consumer excitement is strong, but that the lack of content could be a major stumbling block for cable companies interested in providing VR programming. Continue reading CableNet Explores VR, Additional Content Could Drive Adoption