Spotify is integrating live audio capabilities from its Spotify Greenroom app into the flagship Spotify service and rebranding the feature as “Spotify Live.” The company says the change “reflects our belief in the future of live-audio creators and live experiences being provided to all 406 million Spotify listeners around the globe.” Spotify Live will continue to live as a standalone app, as well as providing live-stream functionality within Spotify for music and podcasts. Beginning this week, Spotify will enable in-app live streaming for its original programming while independent creators can stream live using the separate app. Continue reading Spotify Debuts Live Streaming In-App, Rebrands Greenroom

Instagram head Adam Mosseri posted a video to his Instagram and Twitter accounts explaining that the former is no longer a photo-sharing app. Instead, he said, after seeing the success of entertainment and video on TikTok and YouTube, he plans to “lean into entertainment” by focusing on “Creators, Video, Shopping and Messaging.” Instagram is also creating its own version of Twitter’s Super Follow, which will allow online creators to publish — and monetize — exclusive content on Instagram Stories available only to their fans. Continue reading Instagram Aims to Help Creators Monetize Exclusive Content

Music streaming service Spotify launched its live audio app, Greenroom, for iOS and Android. Built on Locker Room — the app focused on sports content created by Betty Labs and acquired by Spotify in March — the Greenroom app is similar to Clubhouse in that it allows users to host live conversations about music, sports and other topics. Branded with Spotify colors and a new logo, Greenroom features native recordings, which can be distributed as podcasts. Although users can sign in with Spotify credentials, it is not required to use the app. Continue reading Spotify Introduces Live Audio App and Plans Its Creator Fund