The Guggenheim Museum, a premier art museum in New York City, is making its exhibits more interactive by integrating beacon technology. The beacons are small, box-like sensors that use Bluetooth technology to detect when a smartphone is in proximity. The museum will use its 20 to 30 beacons to track traffic flow through the building. In the future, the beacons may transmit informational alerts to visitors’ phones as they approach a painting or sculpture. Continue reading Guggenheim Museum Testing Beacon Technology for Exhibits

The first Digital Entertainment World conference proved to be an excellent opportunity for a quick dive into current key topics of interest to the entertainment industry. DEW was held at the Hyatt Regency Century Plaza in Los Angeles February 18-20. Topics included the states of all major media verticals, issues related to reaching millennials, alternative revenue streams and payment options, current developments related to metadata and content discovery, and the technologies and costs associated with using cloud-based tools and resources. Continue reading Digital Entertainment World Conference Debuts in Los Angeles

The bidding process for Hulu concluded on Friday and the Los Angeles-based streaming media company has reportedly narrowed down the list of suitors to DirecTV, The Chernin Group and Guggenheim Digital Media. Previous offers had reached at least $1 billion, people familiar with the dealings said in May. Some reports suggest that DirecTV may be the likely frontrunner, since the satellite TV provider could have the most to gain. Continue reading Hulu Bidding Concludes, Reportedly Down to Three Suitors

Multiple sources familiar with the ongoing Hulu acquisition talks have suggested that a deal with DirecTV is in “very advanced stages” and could close by the end of this month. If the deal is approved, DirecTV would acquire over 4 million paying Hulu Plus subscribers, which generated $695 million in revenue last year, including advertising. The latest negotiations have reportedly ranged in price from half a billion to more than a billion dollars, depending on structure and terms. Continue reading Inside Sources Believe DirecTV will Acquire Hulu this Month

Aereo is really stirring the broadcast cable pot these days. In a radical announcement made during NAB in Las Vegas, News Corp. President Chase Carey said the company would consider converting its Fox broadcast network into a pay TV channel in response to the Aereo legal dispute. Broadcasters have taken Aereo to court over its service that basically enables users to rent small antennas to record free-to-air channels. Continue reading NAB 2013: Fox Could Turn to Pay TV if Aereo Ruled Legal