A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows