AMD is introducing a new encoder chip designed for energy efficient and economical AV1 video streaming. The AV1 codec is increasingly popular as streamers seek to meet massive bandwidth needs. AMD’s new card, the Alveo MA35D, delivers what promises to be a massive leap in throughput and compression over its predecessor. Compression performance is critical in today’s streaming market, where the model has changed from a one-to-many central server model to a cloud-based distributed many-to-many format as entertainment is vying for bandwidth with video conferences, massively multiplayer online games and social media streaming. Continue reading AMD Touts Advance in AV1 Encoding for Streaming Services

Google’s YouTube infrastructure team has built a Video (trans)Coding Unit (VCU) to streamline the transcoding of videos into the many versions required for a bandwidth-efficient and profitable website. Google software engineer Jeff Calow said the Argos chip offers “up to 20-33x improvements in compute efficiency compared to our previous optimized system, which was running software on traditional servers.” The VCU package is a full-length PCI-E card with two Argos ASIC chips under an aluminum heat sink. Continue reading New Google Chip Streamlines Video Transcoding on YouTube

At CES 2017, LG Electronics introduced the first ATSC 3.0-enabled 4K UHD TVs for South Korea, which will begin deploying the new broadcast standard in anticipation of the 2018 Winter Olympics. The new 2017 models, which will go on sale in the spring, will have both ATSC 3.0 and ATSC 1.0 tuners. At CES, LG demonstrated a 65-inch LED TV with an embedded second-generation ATSC 3.0 tuner displaying 4K UHD HDR programming. The company also showed ATSC 3.0’s “advanced electronic service guide” capabilities. Continue reading LG Introduces First ATSC 3.0-Enabled TV for Winter Olympics

Media today requires more bandwidth, and that means more efficient compression. Ultra HD or 4K, wider gamut for more color choices, and HDR (high dynamic range) all require a bigger pipe and better compression. Same goes for HFR (high frame rate) — anything above 30 fps, for movies and games — and of course all that video streaming that everyone is doing. Up until now, H.264 has been the leading contender, but now Google is pushing its VP9 technology hard to play catch-up. H.265 and VP10 are just over the horizon. Continue reading Google Ups the Ante with VP10 Compression, to Beat H.265

As part of a beta release of GeForce Experience, Nvidia is introducing GameStream co-op, which allows two gamers to play with a single copy by one streaming the game to another PC. The co-op feature, which resembles Sony’s Share Play feature on PlayStation 4, allows for three different modes of play. It is based on the same technology found in Nvidia’s GameStream service, which lets users stream a game from their PC, over a local network, to another device, such as a Shield tablet. Continue reading Nvidia Debuts GeForce Experience Feature for Game Sharing

HEVC Advance, a new patent group, has warned that it will demand royalties for the HEVC video codec that allows 4K streaming within the same bandwidth now used for 1080p streaming. HEVC, which also can provide 1080p streaming in half the bandwidth, has been seen as the best solution for cost-effective 4K, and the current threat could torpedo its adoption. Currently, HEVC-supported smart TVs have enabled Netflix’s 4K services on those receivers; some smartphones also use HEVC. Continue reading New Patent Group Wants Royalties for 4K HEVC Video Codec

As a follow-up to its original $700 4K media player, Sony has announced a new model, the FMP-X10, that will provide access to Sony’s Video Unlimited 4K download library and be able to stream 4K Netflix content. The new player, available this summer, will be compatible with Sony Ultra HD sets and include 1 terabyte of storage. A price has yet to be announced. Sony’s Video Unlimited 4K library currently features more than 200 titles (45GB-60GB files), about 50 of which are available for free. Continue reading New Sony Media Player to Access 4K Library and Stream Netflix

Netflix is making a push for Ultra HD resolution streaming and promises to reveal details on its plans for 4K at next month’s Consumer Electronics Show in Las Vegas. Neil Hunt, the streaming service’s chief product officer indicated Netflix has deals to offer 4K streaming with embedded players on certain UHD TVs (manufacturers will also be announced at CES). The second season of Netflix’s original series “House of Cards” will be the first to stream in 4K in 2014. Continue reading Netflix to Reveal 4K Streaming Details at Next Month’s CES

Sony announced on Wednesday a new 4K video download service called Video Unlimited 4K, along with the unveiling of two new 4K television models. The announcements are part of a larger 4K Ultra HD initiative from Sony. While the service will initially be available only in the U.S., and challenges may result from the limited number of film and TV titles and the large file size of 4K videos, Sony has plans to expand its offerings and sees a strong future in 4K. Continue reading Sony Betting on 4K with Video Download Service and New TVs

Mozilla and rendering firm OTOY have developed a new codec that is designed to stream cloud-stored apps, video content and more directly to browsers. The JavaScript-based system opens up possibilities of running native PC apps on any connected device, purchasing and protecting content without DRM, and embracing HTML5 rather than relying on proprietary or legacy plug-ins. The creators also see it as a means of combating piracy.

Continue reading Will ORBX Codec Turn the Web into Platform for All Apps?

Satellite operator SES announced that in partnership with Harmonic and Broadcom it has created the first Ultra HD transmission in the new HEVC (High Efficiency Video Coding) standard live from an ASTRA satellite. The end-to-end demo was presented at SES Industry Days in Luxembourg. The company claims the new standard features up to 50 percent improvement in encoding efficiency, as compared to MPEG-4 AVC (H.264) broadcasts. Continue reading SES Demos First Ultra HD Transmission in HEVC Standard