AMD is introducing a new encoder chip designed for energy efficient and economical AV1 video streaming. The AV1 codec is increasingly popular as streamers seek to meet massive bandwidth needs. AMD’s new card, the Alveo MA35D, delivers what promises to be a massive leap in throughput and compression over its predecessor. Compression performance is critical in today’s streaming market, where the model has changed from a one-to-many central server model to a cloud-based distributed many-to-many format as entertainment is vying for bandwidth with video conferences, massively multiplayer online games and social media streaming. Continue reading AMD Touts Advance in AV1 Encoding for Streaming Services

Hulu has joined the Alliance for Open Media (AOMedia) to help promote the AV1 AOMedia Video codec. The alliance’s video compression standard “strives to deliver improved compression efficiency over the current cutting-edge video compression standards HEVC/H.265 and VP9, in addition to providing the industry with an open source, royalty-free, interoperable video format,” wrote Hulu CTO Tian Lim. “Hulu joins other streaming media industry leaders in pursuit of a common goal — to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and our viewers.” Continue reading Hulu Is Latest SVOD Service to Back AOMedia Video Codec

At CES 2017, LG Electronics introduced the first ATSC 3.0-enabled 4K UHD TVs for South Korea, which will begin deploying the new broadcast standard in anticipation of the 2018 Winter Olympics. The new 2017 models, which will go on sale in the spring, will have both ATSC 3.0 and ATSC 1.0 tuners. At CES, LG demonstrated a 65-inch LED TV with an embedded second-generation ATSC 3.0 tuner displaying 4K UHD HDR programming. The company also showed ATSC 3.0’s “advanced electronic service guide” capabilities. Continue reading LG Introduces First ATSC 3.0-Enabled TV for Winter Olympics

The prospects of 4K video have brightened. That’s because the HEVC Advance group that licenses the H.265/HEVC video format enabling 4K’s higher data rate to traverse through existing pipes just adjusted its royalty rates. Up until now, the group wanted steep rates, even from free outlets, and without a cap. With the new, revamped licensing scheme, HEVC Advance not only cuts rates in half but sets a yearly cap between $2.5 million to $40 million per year, depending on the service or device type. Continue reading Boon for 4K: HEVC Advance Lowers Video Licensing Rates

Media today requires more bandwidth, and that means more efficient compression. Ultra HD or 4K, wider gamut for more color choices, and HDR (high dynamic range) all require a bigger pipe and better compression. Same goes for HFR (high frame rate) — anything above 30 fps, for movies and games — and of course all that video streaming that everyone is doing. Up until now, H.264 has been the leading contender, but now Google is pushing its VP9 technology hard to play catch-up. H.265 and VP10 are just over the horizon. Continue reading Google Ups the Ante with VP10 Compression, to Beat H.265

HEVC Advance, a new patent group, has warned that it will demand royalties for the HEVC video codec that allows 4K streaming within the same bandwidth now used for 1080p streaming. HEVC, which also can provide 1080p streaming in half the bandwidth, has been seen as the best solution for cost-effective 4K, and the current threat could torpedo its adoption. Currently, HEVC-supported smart TVs have enabled Netflix’s 4K services on those receivers; some smartphones also use HEVC. Continue reading New Patent Group Wants Royalties for 4K HEVC Video Codec

Netflix is raising its monthly subscription rate by more than 30 percent for those interested in streaming 4K video. Subscribers who have not yet signed up for 4K content will be charged $11.99 per month (the family plan), up from the standard $8.99 charge. For customers who have already signed up for a 4K-enabled account, the price change will not take effect until August 2016. Netflix 4K streams currently only work with Ultra HD TVs released this year that include a built-in H.265/HEVC decoder. Continue reading Netflix is Charging More for Subscribers Streaming 4K Video

As a follow-up to its original $700 4K media player, Sony has announced a new model, the FMP-X10, that will provide access to Sony’s Video Unlimited 4K download library and be able to stream 4K Netflix content. The new player, available this summer, will be compatible with Sony Ultra HD sets and include 1 terabyte of storage. A price has yet to be announced. Sony’s Video Unlimited 4K library currently features more than 200 titles (45GB-60GB files), about 50 of which are available for free. Continue reading New Sony Media Player to Access 4K Library and Stream Netflix

Netflix is making a push for Ultra HD resolution streaming and promises to reveal details on its plans for 4K at next month’s Consumer Electronics Show in Las Vegas. Neil Hunt, the streaming service’s chief product officer indicated Netflix has deals to offer 4K streaming with embedded players on certain UHD TVs (manufacturers will also be announced at CES). The second season of Netflix’s original series “House of Cards” will be the first to stream in 4K in 2014. Continue reading Netflix to Reveal 4K Streaming Details at Next Month’s CES