This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The VOID presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus. Continue reading AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem

Sensory technology could soon allow smartphones and other devices to interact with humans through touch. Apple’s 3D Touch on the iPhone 6s is one of the most recent developments to hit the market. It allows the iPhone 6S to detect how hard the user is pressing on the screen and send feedback to the user via vibrations. In the future, sensory technology could have a variety of applications such as adding another dimension to gaming, photos, social media and any kind of user interface. Continue reading 3D Touch Technology Could Heighten Interaction with Devices

Sony launched First Flight, a crowdfunding platform/online store for its employees’ projects seeking outside funding. In the company’s Creative Lounge, employees and outsiders can develop pitches and construct prototype products. Some of these nascent projects have been presented to senior Sony executives, and Sony CEO Kazuo Hirai has given the Seed Acceleration Project (SAP) a relatively large amount of autonomy. Among the more developed products is the HUIS programmable universal remote. Continue reading Sony Launches Crowdfunding Platform for Employee Projects

We are past marketing and stunt VR, and now need to move quickly to paid live action VR experiences for the media to succeed, Ted Schilowitz, Fox’s Futurist said during the NMX panel “Why Content Creators Should Care About Virtual Reality” at the NAB Show in Las Vegas this week. Tim Street, board member of the International Academy of Web Television, moderated the panel that also included Cosmo Scharf, the founder of VRLA, Ikrima Elhassan from Kite & Lightning, and Michael Kintner, CEO of 260 Heroes. Continue reading NAB 2015: Why Content Creators Should Care About VR (Panel)

Technicolor’s Rennes Research & Innovation Lab is a 193,750-square-foot facility located in France’s version of Silicon Valley — Rennes’ Via Silva eco-city. Initially launched by CEO Frederic Rose in 2012, the facility grouped colorists, researchers and engineers together at one site. Today, teams at the R&D lab are working on a host of technologies for content creators and consumers related to virtual reality, augmented reality, stereoscopic video, 3D audio, the Internet of Things, and much more. Continue reading Technicolor Imagines the Future at Research & Innovation Lab