TikTok has introduced in-app shopping for the first time in a deal with e-commerce platform Shopify. Previously, users could shop on TikTok only by clicking ads. The move is designed to more seamlessly leverage the influencers aggregated on the meme-friendly video service. Participating Shopify merchants can now trick-out their profiles with shopping tabs that link to products like clothing, makeup and household products featured in TikTok content. Shopify is currently piloting the program with merchants including Kylie Jenner and expects to offer the feature to all e-commerce partners this fall. Continue reading TikTok and Shopify Partner to Pilot In-App Shopping Feature

Amazon rival Shopify, which hosts online stores, announced it would no longer take a cut of the first $1 million that a developer makes on its app store. This follows similar moves by Amazon, Apple, Google and Microsoft that reduce app store fees for some developers, as the Big Tech companies are scrutinized by regulators and lawmakers over potential anticompetitive behavior. From August 1, developers on Shopify will keep 100 percent of their revenue from their first $1 million; the company said the benchmark will “reset” each year. Continue reading Shopify Cuts App Store Fees and Introduces Online Store 2.0

Streaming giant Netflix has plans to open an e-commerce shop to sell branded goods tied to its many popular shows. The effort is led by Netflix vice president of consumer products Josh Simon, who held a similar position at Nike. Thus far, Simon has grown his team to 60 people (from 20) and inked deals with Amazon, Sephora, Target and Walmart to sell beauty kits, clothes, toys and other products related to its series and films. The online store — which Simon dubs a “boutique” — was created with e-commerce tech company Shopify. Continue reading Netflix to Launch Online Shop for Show-Branded Merchandise

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

More Americans are opening small online businesses, and many of them are subscribing to Shopify for tools to build their websites, accept online payments and ship and track orders. This boom is fueling Shopify’s growth, but analysts say two factors could slow it down: fewer e-commerce businesses as the pandemic dies down and the failure of many of the nascent small businesses that are subscribers. Meanwhile, Amazon has acquired Shopify rival Selz, an Australia-based company that supports small- and medium-sized e-commerce businesses. Continue reading More First-Time Entrepreneurs Launching Online Businesses

Toronto has become an attractive locale for Silicon Valley companies to set up shop. Intel plans to build a graphics-chip design lab there, Uber Technologies will open an engineering hub, and Google’s parent, Alphabet, aims to build a new Toronto campus as part of its “smart city” on Lake Ontario. Microsoft also said it will increase its Canadian workforce by 20+ percent. All that activity has led Silicon Valley Bank, which funds startups and venture capital firms, to open an office in what is the largest Canadian city. Continue reading Toronto Has Become a Magnet For Major Tech Companies