A new study by Roku and National Research Group found that streaming may be a more effective marketing tool for theatrical exhibition than social media or television. According to the research, 44 percent of what the survey categorizes as “moviegoing streamers” claim a trailer on a streaming service would increase their interest in seeing a film in a theater while 43 percent indicate the same of trailers on social media. These numbers slightly edged out the 41 percent who say ads on broadcast or cable TV would encourage them to visit a theater. However, it’s worth noting that the survey also suggests 72 percent pay more attention to TV commercials than ads on social platforms. Continue reading Roku and NRG Study Finds Streaming Benefits Theater-Going

Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z

During the COVID-19 pandemic, an increasing number of streaming media services have thrived and, according to a J.D. Power survey, Americans now subscribe, on average, to four streaming services, up from three when the pandemic began. That translates to 24 percent more in subscription fees, for an average consumer outlay of $47 per month in December, up from $38 in April. Netflix and Disney+ have surged, and newcomers HBO Max and Peacock have also done well. Apple wants to boost its Apple TV+ service but may find itself at a disadvantage. Continue reading Survey Reveals U.S Viewers Adding More Streaming Services

In 2020, many analysts expected a shakeout among the burgeoning number of streaming services. Instead, the COVID-19 pandemic led to record-breaking viewing. U.S. subscription numbers are expected to finish the year 50+ percent higher than a year ago, according to data from Moffett Nathanson and HarrisX, whose chief executive Dritan Nesho said “streaming coexistence and parallel growth” were leitmotifs for the year. Newcomers AT&T’s HBO Max and Disney+ also saw a rise in app downloads when they debuted feature films. Continue reading Streaming Platforms Benefited from 2020 COVID Lockdowns

Facebook founder Mark Zuckerberg’s testimony in front of Congress made it clear that U.S. legislators are concerned about the power wielded by big technology companies, and believe that such companies may need to be reined in with regulations. Now, according to a survey from market research firm HarrisX, we learn that about 53 percent of Americans think the federal government should regulate big technology companies — even though only 31 percent believe the government is capable of doing so. Continue reading Consumers Support the Regulation of Technology Companies