Niantic, the company that successfully created augmented reality experiences of Pokémon, Harry Potter and other intellectual properties, revealed its plans to offer its own consumer AR platform, with hardware, software and support for third-party developers. The Niantic Planet-Scale AR Alliance is a coalition of cell phone partners, including Deutsche Telekom, EE, Globe, Orange, SK Telecom, SoftBank Telus and Verizon that will distribute “exclusive 5G-ready AR content,” publicly demonstrating 5G consumer AR experiences. Continue reading Niantic Gathers Telecom Dream Team to Advance AR Content

Punchdrunk, the British theater company that produced “Sleep No More,” and Niantic, developer of popular mobile games “Pokémon Go” and “Harry Potter: Wizards Unite,” are teaming up to collaborate on several projects. In “Sleep No More” — an immersive but not interactive show — audience members walked through rooms at their own pace, with actors performing hour-long loops. Punchdrunk already produced a virtual reality project for Samsung Gear VR and a mobile game with Silverpoint. The two companies haven’t released details on their first project. Continue reading Niantic and Punchdrunk Partner to Develop New AR Projects

Niantic, the company that released “Pokémon Go,” just acquired Matrix Mill, a U.K.-based computer vision/machine learning startup, with the goal of expanding its augmented reality capabilities. Niantic chief executive John Hanke also stated that the company this year will release a “major update” to its “Ingress” game as well as a new AR game, “Harry Potter: Wizards Unite,” and reveal additional games in the next few weeks. At an event, developers and journalists were able to try out the platform powering these games. Continue reading Niantic Acquires Matrix Mill to Advance AR Gaming Features