CEA Director of Industry Analysis Steve Koenig described the evolution of displays and what to expect in 2015 and beyond. Bottom line: Consumers are going for bigger screens, smarter functions and more resolution. CEA studies show a growth in awareness of 4K/UHD among consumers, and that translates to an intent to purchase. Of the approximately 168 million U.S. adults who say they plan to buy a new TV in the next three years, 27 percent — 45 million consumers — intend to buy a 4K/UHD set. Continue reading 2015 CES: The State of Displays – Bigger and Smarter and 4K

During a panel discussion at the SMPTE conference, execs from Sony, Samsung, HDMI Licensing and NPD DisplaySearch addressed the challenges ahead for what was described as an “exciting” time for “immersive” Ultra HDTV. The panel discussed topics including the current lack of available content and the need to shape a clear message for consumers. While the industry seems divided on a 4K transition, proponents at the conference suggested there would ultimately be consumer demand. Continue reading SMPTE: Industry Executives Discuss the Future of Ultra HDTV

Earlier this month, we reported that ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. While ESPN’s top tech exec Chuck Pagano is not yet convinced that 4K TV will take off either, the sports broadcaster is setting up a technical framework for Ultra HD to prepare for its eventuality. Continue reading ESPN Chief Technology Exec Cautious About Future of 4K TV