Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

Higher dynamic range in both the cinema and CE viewing experience was a recurring message yesterday at Con-Tech: The 2015 Preview Seminar. The NAB Show and the International 3D and Advanced Imaging Society held a seminar on content and technology trends including 4K production, color gamut, HDR and new workflows. The event, hosted by Paramount Pictures, featured panelists from companies such as Barco, CableLabs, Disney, DreamWorks Animation, Film Magic, Lionsgate, RealD and Technicolor. Continue reading Con-Tech: 4K Production, Color Gamut and High Dynamic Range

Award-winning engineer Yves Faroudja has come out of retirement to explore how new approaches to compression and processing can help with the transition to Ultra HD. Los Altos-based startup Faroudja Enterprises is currently testing a prototype technology to move 4K in real time, while preserving image quality at reduced bit rates with existing compression systems. Faroudja has filed for eight related patents, and the company has plans to either license the tech or introduce it as software. Continue reading Ultra HD: New Processing Tech Improves Video Compression

ETC’s Phil Lelyveld recently moderated a media panel on the “Ultra High Def Revolution.” Presented by the Academy of Television Arts and Sciences at CBS Studios, panelists included Oscar- and Emmy-winning DP Dave Stump of the ASC, Sony Pictures Television’s Phil Squyres, and award-winning DPs and lighting experts Bradford Lipson and Greg Gardiner. Vendors demonstrating UHD solutions included Advantage Video Systems, AJA Video Systems, Blackmagic Design and Sony Pictures Entertainment. Continue reading Panel: Film and TV Production Experts Discuss UHD Revolution

During her keynote at VidCon in Anaheim, YouTube CEO Susan Wojcicki announced new and upcoming tools designed for content creators. Wojcicki unveiled a creator tip jar, analytics app, fan-submitted subtitles, channel management tools and more. The new products are intended to engage a larger worldwide audience, help build successful businesses and manage creative work. She also noted that YouTube’s new ad campaign has helped more than double awareness of creators. Continue reading VidCon 2014: YouTube CEO Unveils New Tools for Creators

Earlier this week, Technicolor revealed a prototype of its new Ultra HD set-top box that will allow viewers to watch TV in 4K resolution and at high frame rates twice as fast as typical 30 fps set-tops. Targeted for cable and satellite services, it is is the industry’s first high frame rate 4K STB. Technicolor, which is hoping to start rolling out the first Ultra HD boxes in about a year, is showcasing its family of STBs at this week’s National Cable & Telecommunications conference in Los Angeles. Continue reading Technicolor Ultra HD Set-Top Box Supports High Frame Rate

The through-line of Saturday’s “The Future of Cinema” panel at the SMPTE Technology Summit on Cinema at NAB was entertainment technology evolution and experimentation, for better or worse, in the service of story and the entertainment experience. Panel members from MKPE Consulting, Entertainment Technology Canada, Group 47, IMAX, Disney and Deluxe discussed a range of topics including projection systems, light sources, frame rates, dynamic range, color gamut and what moviegoers will be looking for in their theater experience. Continue reading Panel Envisions the Future of Cinema at SMPTE Tech Summit

During the NAB show in Las Vegas in two weeks, Panasonic plans to preview a newly developed 4K version of its VariCam digital camera. The Varicam 35 — designed for film, TV production and live event coverage — will feature a new super 35mm MOS image sensor that supports 4096 x 2160 using Panasonic’s AVC-Ultra codecs for 4K. The company says the camera, scheduled for fall availability, offers 4K, 2K and HD capture, in addition to 4K RAW output. Continue reading NAB: Panasonic to Preview 4K VariCam with New Image Sensor

Disruptive content creation models and the resulting vulnerability of content assets were recurring themes at the 2014 HPA Tech Retreat last week, and the topics of discussion on the event’s last day. NSS Labs Sales Director Kari Grubin moderated a panel on “Breaking the Model” that took a look at both issues. She recounted her own “aha moment” at last year’s Tech Retreat, during an ETC panel featuring USC students talking about their media consumption patterns. Continue reading HPA Tech Retreat Wraps With a Look at “Breaking the Model”

A panel of experts from across the entertainment industry convened at the HPA Tech Retreat on Thursday morning to discuss the importance of increasing pixel counts in next generation televisions and displays. While so-called “4K” or Ultra HD televisions have now appeared on the market from nearly every major consumer electronics manufacturer, there has been some debate about whether simply increasingly resolution truly improves picture quality. Continue reading HPA Panel Discusses Pixel Count in Next-Generation Displays

In advance of Amira’s launch at NAB, Arri has sent four prototypes of its new digital camera on tour. One camera is visiting the company’s Burbank facility for early previews and limited testing. The $40,000 shoulder-mount Amira, which uses the same imaging sensor as Arri’s $75,000 Alexa digital cinematography camera, is expected to ship in April. Lighter and smaller than the popular Alexa, the Amira is intended for productions such as documentaries and TV news magazine programs. Continue reading Arri Brings Amira Digital Camera to Burbank for Early Preview

Video processing company Folded Space announced its deep color content encoding (DCE) and decoding algorithms, which are now available for new HD and Ultra HD displays. The algorithms allow these newest displays to show off more vibrant colors captured by HDR cameras. DCE is a much more efficient process than other similar methods that use a lot of bandwidth, and Folded Space intends to license the encoding algorithm to software partners. Continue reading Folded Space Unveils Deep Color Content Encoding for UHD

While Ultra HD is clearly a leading theme at CES this week, numerous members of the engineering community believe the technology will require wider color gamut, higher dynamic range and higher frame rates to succeed. Dolby, Technicolor and Sony all presented plans to address these needs, while the Digital Entertainment Content Ecosystem, the consortium behind UltraViolet, is looking at support for 4K as well as higher dynamic range and related features. Continue reading UHD Tech: High Dynamic Range Lands on Hollywood’s Radar

Some of the 2014 Winter Olympic Games will be recorded in Ultra HD according to Tony Werner, Comcast’s chief technology officer. The cable company will integrate a new app in Samsung’s 4K TVs to allow for on-demand streaming of the games broadcast from Sochi. Part of the motivation to record in UHD is to “stimulate the imagination” of viewers to see what 4K can do for sports, Werner explained at a CES panel discussion on UHD content. Continue reading Comcast Unveils Plans to Produce Winter Olympics in Ultra HD

Part two of “The Hobbit” trilogy, out this week, is back with the much-debated High-Frame-Rate (HFR) 3D format — but with some changes. The 2012 “The Hobbit: An Unexpected Journey” boasted 48 frames per second, but some of the criticism of the format was that the super-HD quality was an eyestrain. The new “The Desolation of Smaug” maintains the HFR; however, director Peter Jackson says he’s toned down the sharpness of the image to make it look more “filmic.” Continue reading Newest Installment of “The Hobbit” Trilogy Improves Upon HFR