By
Debra KaufmanApril 14, 2020
Apple just submitted an application to the U.S. Patent and Trademark Office for a light field panoramic camera system for next-generation iPhones, iPads and head-mounted displays (HMD). With the camera, the user will be able to capture images (as well as position and orientation information) by holding up the device. Processing the images for relative positions and depth information, the light field panorama will allow a viewer to explore 3D views of the image with 6 degrees of freedom (DOF). Continue reading Apple Files Patent for Light Field Camera System with 6DOF
By
Debra KaufmanMarch 12, 2019
According to a recent note to investors written by analyst Ming-Chi Kuo, who is known for frequently having inside information on Apple’s product plans, Apple could begin mass production of its augmented reality headset by the end of 2019 and unveil it as early as mid-2020 — although he admitted the timeline is optimistic. In May 2018, however, Loup Ventures founder Gene Munster predicted we wouldn’t see the Apple AR headset until late 2021. Kuo stated his belief that Apple’s first AR device will only be a display, with the iPhone performing all the rendering, data connection and GPS. Continue reading Analyst Predicts Apple’s AR Headset to Launch in Mid-2020
By
Phil LelyveldJanuary 11, 2019
Among the sea of copycat and incrementally-improved AR and VR headsets being shown at CES, a few stood out because they either executed the potential of existing technology particularly well or they are developing a tech that could help advance the industry. We had the opportunity to check out a wide range of compelling products including MAD Gaze’s Vader AR glasses, the Pimax 8K Series HMD, the Vision optical engine by Lumus, ThirdEye’s hardened AR glasses for industrial and other uses, PinMR tech from LetinAR, the XTAL HMD from VRgineers, and Viewpointsystem’s lightweight tethered eyeglass frame. Continue reading Interesting AR and VR Tech Found Around the Edges of CES
By
Rob ScottFebruary 26, 2018
According to Gartner’s Q4 sales report, the global smartphone market saw a dip in shipments for the first time. The world’s top vendors (besides Huawei and Xiaomi) experienced declines. Overall, there was a 5.6 percent slide compared to the previous year, representing 24.29 million fewer phones. Gartner research director Anshul Gupta cites “a lack of quality ‘ultra-low-cost’ smartphones and users preferring to buy quality feature phones.” Additionally, “replacement smartphone users are choosing quality models and keeping them longer, lengthening the replacement cycle of smartphones.” Continue reading Gartner: Global Smartphone Shipments Decline for First Time
By
Debra KaufmanJuly 20, 2017
Alphabet is launching Glass Enterprise Edition, a new version of Glass, its head-mounted computer. The first version, aimed at consumers, drew widespread concern about privacy, since it could record in public places. This second Glass, targeting corporate customers and training, has been tested at 50 corporations, including Boeing, General Electric and Volkswagen. Designed as a device that snaps on to eyeglasses, Glass allows workers to view instructional content, including video and images, and even broadcast what is viewed to others for real-time instruction. Continue reading Alphabet Resurrects Google Glass for the Enterprise Market
By
Debra KaufmanMay 11, 2017
The Video Electronics Standards Association (VESA) just formed a Special Interest Group (SIG) to examine standardization for augmented reality and virtual reality. With the rise of AR/VR-enabled eyeglasses and head-mounted displays for gaming and movies, developers are finding that the lack of standards is negatively impacting their ability to make products interoperable. According to VESA, the lack of standards also increases the complexity and cost of development, ownership and replacement and creates confusion for end users. Continue reading Video Electronics Standards Association Set to Tackle AR/VR
By
Phil LelyveldJanuary 6, 2017
The primary takeaway from the companies showing in the AR and VR Marketplaces in LVCC South Hall was that many new products look similar to last year’s devices, but they offer significant improvements that will make the experience they deliver more compelling. Mobile VR headsets are finding ways to capture lean-in movement, blurring the difference between new offerings and the high-end VR HMDs such as Oculus Rift and HTC Vive. AR glasses are getting lighter, clearer and brighter. And startups are exploring opportunities to bring VR and AR experiences into current social media platforms and build on media sharing habits. At CES this week, we learned compelling news from the likes of ODG, Zeiss, Lumus, Vuzix, DTS and others. Continue reading Companies Showcase Next Wave of AR and VR at CES 2017
By
Phil LelyveldDecember 20, 2016
In 2016 the definition of virtual reality became somewhat diluted as it entered mainstream culture. Everything from non-interactive 360 videos viewable on a tablet to free-roaming full-body head-mounted display experiences inside warehouse spaces was marketed as VR. We saw ‘magic window’ VR experiences, a push for consumer HMDs including Gear VR, Oculus Rift, HTC Vive and PlayStation VR, and the introduction of low-cost alternatives such as Google Cardboard. It should come as little surprise that more than 210 companies exhibiting at CES 2017 use the keywords AR and/or VR in their descriptions; 72 are clustered in the Gaming and VR Marketplace section in South Hall Lower Level between spaces 21760 and 26025. Continue reading Virtual Reality Will Be a Major Force at CES 2017 Next Month
By
Phil LelyveldDecember 19, 2016
Until “Pokémon Go” burst onto the scene last summer, augmented reality was developing quietly in the shadow of virtual reality. With the spike of awareness around the success of “Pokémon Go,” we are rapidly redefining and evolving our ideas of what an AR experience can be. The AR landscape includes developers, storytellers, world builders, platforms and SDKs, apps and browsers, glasses and lenses, image recognition, spatial audio and spatial awareness tech, haptic feedback and other sensory input/output tools, agencies, research institutions, and more. We expect AR to be a major topic at next month’s CES 2017. Continue reading AR Experiences a Breakout Year, More to Come at CES 2017
By
Rochelle WintersOctober 13, 2016
Best practices for remaining on budget, the importance of planning and testing, whether to capture in mono or stereoscopic 3D, techniques for directing talent, and how to treat (or not to treat) VR environments were among the many topics discussed during a compelling panel about creating 360-degree video at the Oculus Connect 3 conference in San Jose last week. Four accomplished virtual reality production executives and technologists shared their practical knowledge and recommendations for navigating the uncharted waters of budgeting and producing VR content. Continue reading Industry Visionaries Discuss VR Production at Oculus Connect
By
ETCentricAugust 22, 2016
An update to the Windows 10 operating system will enable PC users to jump into mixed reality next year when their computers run the Windows Holographic shell Microsoft introduced in early 2015. “The update will allow users to multi-task in mixed reality environments, which combine traditional 2D Windows 10 apps with immersive, 3D graphical environments,” notes TechCrunch. “These will be enabled via a range of ‘6 degrees of freedom devices,’ input devices that add positional tracking to other more traditional forms of input, like clicking and pointing.” The team is also looking to make this available to PCs that do not currently have the necessary specs to run full-scale virtual reality. Continue reading Windows 10 Update to Include Windows Holographic Access
By
Phil LelyveldJune 6, 2016
This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The VOID presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus. Continue reading AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem
By
Debra KaufmanJune 3, 2016
Microsoft is positioning itself as providing, with Windows 10, the only platform for “mixed reality,” which the company describes as “providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality.” In a three-minute video, Microsoft shows how it believes various types of augmented reality will be able to interact, using HoloLens headsets, VR helmets and other devices. Microsoft invites its partners to build on the Windows Holographic platform. Continue reading Microsoft Pushes Windows 10 as Only ‘Mixed Reality’ Platform
One of the more compelling demos during Netflix’s latest Hack Day was a virtual reality showroom using HTC Vive’s room-scale VR. Developers Joey Cato, Marco Caldeira and Adnan Abbas created “The Netflix Zone,” where subscribers can peruse titles on shelf racks arranged by categories and personal recommendations. Movies and original shows such as “Orange Is the New Black” and “House of Cards” appear on shelves as VHS cassettes. When you select certain cassettes, the shop morphs into a setting that reflects the title. Continue reading The Netflix Zone: Virtual Video Store Showcased at Hack Day
Two years ago, Nokia announced that it had sold its mobile phone and smartphone businesses to Microsoft in a $7.2 billion deal. Since then, Microsoft CEO Satya Nadella shifted the company’s focus to bringing software and services to Android and iOS mobile systems rather than convincing consumers to use Windows. Last week, Microsoft announced it was selling its low-end feature phone business, and yesterday added it would further scale back consumer phone efforts and cut another 1,850 jobs. The company explained it would also take a $950 million charge as part of the move. Continue reading Microsoft is Scaling Back its Consumer Smartphone Business