Virtual reality content creator Jaunt has partnered with longtime movie sound experts at Dolby to improve the audio in immersive experiences. Audio is a crucial part of making VR feel more like reality, and the Dolby Atmos system will allow Jaunt to specifically target sounds so that they seem as if they are coming from a very specific location. The new technology is expected to improve VR storytelling since content creators would be able to use sound to redirect a user’s attention. Continue reading Dolby and Jaunt Bring Atmos Surround Sound to Virtual Reality

Magic Leap CEO Rony Abovitz participated in a Reddit AMA (“Ask Me Anything”) session last week and his answers revealed some of the virtual reality company’s lofty ambitions. The startup raised some $542 million last year to engineer a pair of chunky sports sunglasses that can make virtual objects appear in a real life setting, a technique called “cinematic reality.” Abovitz believes that Magic Leap’s computing technology could eventually replace the other screens in our daily lives, including those on smartphones. Continue reading Magic Leap’s Cinematic Reality May Replace Your Smartphone

In 2008, Apple filed a patent titled “Head-Mounted Display Apparatus for Retaining a Portable Electronic Device with Display.” Last week, the U.S. Patent and Trademark Office finally approved the patent, which has been compared to the Samsung Gear VR and Google Cardboard. The patent’s blueprints show evidence of a headset with a slot fitting for the iPhone. While Apple reportedly has no immediate VR projects of its own, the recent patent approval signifies the company’s interest in VR technology.  Continue reading Virtual Reality Tech: Apple Awarded Patent for Mobile Headset

Mattel has announced a partnership with Google to revive the toymaker’s iconic View-Master device. In place of cardboard discs with stereoscopic images, the updated toy will incorporate the View-Master app on a user’s mobile phone and deliver a true virtual reality experience. The technology used for the View-Master is identical to that which powers Google Cardboard, and like Cardboard, the View-Master was designed to make VR affordable. The View-Master will retail for $30 and be available later this year. Continue reading Mattel Teams with Google to Resurrect the Iconic View-Master

A team of French and American designers at Catopsys has developed a projector for immersive gaming and video experiences that can be shared by a room full of people. The Immersis is designed to display a 180-degree view of a virtual reality experience. Instead of everyone shutting out the world (and each other) when they put on a VR headset like the Oculus Rift, people can share in a VR experience. The LED projector could encourage developers to make more party games and turn VR into more of a social experience. Continue reading Immersis Projector Aims to Make VR Experience Less Solitary

Gannett is once again experimenting with ways to approach journalism through virtual reality technology. This time, the company created the “World Championships Skiing Virtual Reality Experience.” Viewers can be transported to Vail, Colorado where they can watch the skiers train and hang out — or even ski down the mountain themselves. The experience features 360-degree footage of the FIS Alpine World Ski Championships and there is a 2D version for people who do not have access to an Oculus Rift. Continue reading Gannett’s Oculus Rift Experiment Covers Skiing Championships

Japanese startup FOVE has developed a virtual reality head-mounted display with built-in eye tracking. The eye tracking enables the software to render the areas where the viewer is not looking with less precision than the area where the viewer is staring, allowing for more efficient CPU/GPU resource utilization. The rendered image was very clear, and the eye tracking worked well. When the headset goes to market, a FOVE rep expects the HMD with headtracking to sell for $400-$450. Continue reading Startup Demos New Eye Tracking Virtual Reality HMD at CES

Sony demonstrated its SmartEyeglass product during APPNATION VI at CES, held at The Cosmopolitan Hotel. The augmented reality glasses use two forward-facing projectors built into see-through glasses to overlay data at a controlled stereoscopic distance in space onto the real world. Sony will sell the glasses at “a high price point” to consumers in a few select markets starting this quarter. More importantly, they hope to interest and involve developers worldwide and build out an ecosystem of apps over time. Continue reading SmartEyeglass: Sony Demonstrates AR Glasses at APPNATION

Sony has announced a possible competitor to Google Glass, essentially a module that clips onto eyewear to make them smart. The company’s lightweight, single-lens display module attaches to glasses, sunglasses, goggles, or other eyewear to add a color OLED micro-display and connected camera. The module weighs a mere 40g and can be removed when not in use. Sony is expected to showcase a prototype at the 2015 CES in Las Vegas next month under the name “SmartEyeglass Attach.” Continue reading CES: Sony to Demo Module That Makes Any Glasses ‘Smart’

Virtual and augmented reality tools have been around for at least 40 years. In 2014 the next generation of VR and AR hardware was being energetically developed, beta tested, and discussed by the niche VR community. It was also used to create small-scale experiences as part of the marketing campaigns for other entertainment assets. Expect 2015 to be the year when hardware, software, and content companies work towards consumer adoption of VR and AR resources and experiences. Continue reading Virtual and Augmented Reality to Have Major Presence at CES

Google is encouraging more people to check out Google Cardboard, the virtual reality platform and headset that connects to a smartphone. Over 500,000 of the devices shipped this year and now VR apps have their own section on the Google Play Store, featuring apps that include musical performances and exotic locations. Now, the tech giant has released an SDK for Android and Unity, so that developers can continue making apps and crafting their own custom headsets. Continue reading Google Releases Cardboard VR App Update and Android SDK

Oculus, the virtual reality company picked up by Facebook in March, has acquired two startups that may bring hand-tracking and better mapping of 3D interiors to the Oculus Rift headset. Nimble VR (formerly 3Gear Systems) is the startup behind Nimble Sense, a camera that connects to the headset and uses Kinect-like technology to track a user’s hands and sync movements to the user’s VR experience. Oculus also bought 13th Lab, a computer vision and augmented reality firm focused on 3D reconstruction. Continue reading Oculus Acquires Nimble VR for its Hand-Tracking Technology

Christopher Nolan fans and moviegoers interested in the upcoming “Interstellar” can get a sneak peek at the galactic world through a 3D virtual reality experience. Participants will get a chance to wear Oculus Rift headsets and virtually explore the film’s spacecraft, which took two months for the team at Framestore to recreate. The Oculus Rift Interstellar Experience is hitting select AMC IMAX theaters in New York, Houston, Los Angeles and Washington, D.C. before the film opens November 7. Continue reading Oculus Rift Interstellar Experience Coming to IMAX Theaters

The Des Moines Register, which reaches 420,000 readers, has launched a virtual reality story to examine how the demographic and economic changes in Iowa are affecting one farming family. The readers of the paper can step into the Dammann family farm and click on objects to learn about how different issues impact Iowa residents. Only 125,000 Oculus Rift headsets are in circulation, but this story may be one of the first steps toward integrating VR into journalism. Continue reading Iowa Newspaper Uses Oculus Rift for ‘Explanatory’ Journalism

Oculus unveiled its latest VR headset, currently named “Crescent Bay,” at a Hollywood event over the weekend. Some 800 developers attended Oculus Connect, the company’s first conference, to check out the new device. While not yet commercially available, the prototype promises a more comfortable, natural experience. Crescent Bay features 360-degree motion tracking, integrated headphones and improved ergonomics. It is not the consumer version, but is “sprinting toward” it, explained chief exec Brendan Iribe. Continue reading Oculus Debuts Crescent Bay VR Prototype at LA Conference