Amazon Lowers Echo Prices to Gain Foothold in Smart Home
December 20, 2017
It’s a great time to buy a smart speaker, due to Amazon lowering prices of its six Echo devices on Black Friday. Over the Thanksgiving Day weekend, the entry-level Dot — whose price plummeted from $50 to $30 — became the No. 1 seller on Amazon’s website. Amazon, Apple and Google share the same strategy for smart speakers and their virtual assistants: as an entry point to the connected home. But because home speakers’ functionality is limited, consumers don’t see them as necessary and aren’t willing to pay a high price. Continue reading Amazon Lowers Echo Prices to Gain Foothold in Smart Home