Kodak announced yesterday that it has secured new supply agreements with the six major Hollywood studios to continue providing motion picture film. Following discussions with production companies, the studios, and film processors — in addition to the lobbying efforts of prominent filmmakers including Christopher Nolan and Quentin Tarantino — Kodak will now continue to supply film stock to 20th Century Fox, Disney, NBCUniversal, Paramount Pictures, Sony Pictures, and Warner Bros. Entertainment. Continue reading Kodak Will Continue Supplying Film Stock to Hollywood Studios

Google-owned YouTube plans to launch a new original programming initiative by the end of 2015, different from its 2012 channel-centric initiative. Alex Carloss, head of originals at YouTube, told attendees at this week’s National Association of Television Program Executives conference that the program would provide financial support for top YouTube talent to produce more original content. However, he stopped short of specifying which talent would be supported and how much would be spent. Continue reading YouTube to Support its Top Talent with Programming Initiative

United Talent Agency has developed a measurement tool to track and rank movies based on the social media buzz they accrue in the 365 days up until the film’s release date. Using data provided by Twitter, UTA determines and assigns a ranking for every move on a scale of 1-100. For 2014, UTA observed a pattern by which higher ranked movies outperformed lower ranked movies at the box office. The correlation between a movie’s social media numbers and box office performance however, does not imply causation. Continue reading CES: UTA Talks the Importance of Social Data in Hollywood

United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

Shawn DuBravac, chief economist and director of research for the Consumer Electronics Association, set the stage for the upcoming 2015 CES with a special briefing on December 4 for ETC members. DuBravac placed his remarks within the context of more than a century of innovation beginning with the inventions of recording, radio and telephone transmission. “Five key pillars drive innovation today,” he said. “Ubiquitous computing, an explosion of devices, universal connectivity, access to storage, and embedded sensors.” Continue reading CEA Economist Outlines ‘Post-Smartphone Era’ at ETC Event

Visual effects studios are increasingly using cloud computing technology to crank out film sequences faster and more efficiently. Rendering, the process of finalizing each frame, is an intensive processing process, and the cloud allows studios to use as much processing power as needed to finish the job. When the studio is in between film projects, it can save money because the studio can scale back on its computing power demand, which helps keep VFX costs low for filmmakers. Continue reading VFX Studios Leverage the Power of the Cloud for Film Projects

The home entertainment divisions of Hollywood studios are projected to generate record sales of movies and TV shows on digital platforms this holiday shopping season between Thanksgiving and Christmas. Digital sales are experiencing an upswing as more consumers access media via their mobile devices, smart TVs and connected game consoles. In addition, retailers such as Best Buy, Target and Walmart are pushing digital in an effort to make up for the downward trend in disc sales. Continue reading New Holiday Sales Records Predicted for Digital Home Video

Dolby, the top brand in theater sound, is poised to launch its premium, large-format theater experience called Dolby Cinema. As a potential new competitor to today’s large-format leader IMAX, Dolby Cinema will feature special design elements such as its Atmos sound, signature entrances to reflect the movie being projected, and the highly anticipated high dynamic range process, which allows for a greater dynamic range of luminosity, resulting in whiter whites and blacker blacks. Continue reading IMAX Rival: Dolby Cinema Puts Focus on High Dynamic Range

In attempt to bring new ideas to the table, NBCUniversal invited 300 developers, marketers and designers to partake in a weekend long hackathon to help the media company address some of its most common challenges when it comes issues such as movie releases and television audience retention. While the hackathon offered $25,000 in cash prizes, it was also an opportunity for attendees to access tools for building software applications and NBCUniversal to recruit future employees. Continue reading NBCUniversal Hosts Hackathons to Meet Industry Challenges

The MPAA has launched an ad-free search engine that helps viewers easily locate movies and TV shows available from authorized sources. WhereToWatch.com — essentially a refresh of the WhereToWatch.org site launched last spring — is the latest effort by the trade group to combat piracy and provide consumers with legal options for accessing their media content. The site offers links and related info for titles available via Amazon, Apple’s iTunes, Hulu, Netflix, SnagFilms and WolfeOnDemand. Continue reading MPAA Points Viewers to Legal Sources for Movies, TV Shows

The 2013 horror indie “Banshee Chapter,” produced by Zachary Quinto and directed by Blair Erickson, is the first feature film to be released on Oculus Rift headsets. San Francisco-based Jamwix is making the movie available for free via its website. Jamwix’s Chimera software was used to convert “Banshee Chapter,” which was already shot in 3D, into a virtual reality feature. The digital studio is using the project to promote how Chimera can transition films into an immersive VR experience. Continue reading ‘Banshee Chapter’ Becomes First Feature Film for Oculus Rift

Japanese startup Crunchers unveiled a system at Tokyo International Film Festival’s content market that will help forecast how a movie will perform in theaters. The system uses big data to determine the success of a movie based on marketing and promotional efforts, word-of-mouth or the “viral effect,” and the timing of the release, and it will only continue to improve its accuracy as it gets more data. Crunchers’ system launches in Japan in November with the U.S. release expected by early 2015. Continue reading Startup Introduces System to Predict Box Office Performance

Quora, the community-powered question-and-answer site, is becoming one of the latest online spaces for Hollywood to find ideas. Emmy Award-winning producer Josh C. Kline optioned an idea on Quora, in which a dystopian U.S. spirals into a second Civil War. Kline is in the process of pitching a TV show inspired by the Quora response, written by retired U.S. Marine Sergeant Jon Davis. The Quora company has no plans to profit from any talent discovery on its site. Continue reading Producer Pitches a TV Series Based on Quora Q&A Response

At last week’s Digital Media Pipeline conference staged by the Entertainment Merchants Association in Los Angeles, the closing discussion centered on Internet fueled approaches to content authorship. “The Vast Expansion of Original Content,” moderated by Steve Apple of EMA, featured Derek Dressler of Vimeo, Reed Lucas of Bent Pixels, and Dana Shayegan of Collective Digital Studio. Topics included a maturing Internet video space, the influence of direct fan support, and the need for building engagement. Continue reading Digital Media Pipeline: Media Farm Team, Competitor or Both?

Amazon is reportedly in talks with at least three Hollywood studios to join the UltraViolet digital locker consortium. According to people with knowledge of the matter, Amazon has been in talks with Sony Pictures Entertainment, Universal Pictures and Warner Bros. The retail giant is currently ranked No. 2 behind Apple in digital movie sales and rentals. If Amazon were to implement UltraViolet, it could help jumpstart efforts to expand the $2 billion online movie-sales business and make it a greater threat to Apple. Continue reading Amazon in Talks with Hollywood Studios to Join UltraViolet