Hollywood studios are experimenting with a new business model in South Korea that offers movies through video on demand while they are still screening in theaters. “Django Unchained” was made available to rent online or via cable weeks after premiering in Korean theaters. A similar approach was taken with animated features “Wreck-it Ralph” and “Brave.” If the “super premium VOD” tests prove successful, they could impact how the studios view exhibition. Continue reading Studios Test Super Premium VOD During Theatrical Runs

As part of the grand opening of the Interactive Media building at the USC School of Cinematic Arts, filmmakers George Lucas and Steven Spielberg spoke on a panel regarding the future of entertainment. During the discussion, the inevitable landscape of entertainment media was characterized as grim for the majors with rising movie ticket prices and theatrical releases becoming a niche market, as content continues its vast migration to online video-on-demand. Continue reading Industry Vets See Big Future for VOD, Problems for Studios

Reality series “Summer Break,” scheduled to premiere on Monday, is taking a nontraditional approach by distributing its content exclusively via social media sites such as Twitter, Tumblr and Instagram. Producer Peter Chernin of the Chernin Group sees the future of entertainment in social media and his new show will test this theory, targeting a younger audience he hopes will turn to their mobile devices to follow the unscripted stories. Continue reading Summer Break: Reality Series Exclusively for Social Media

The National Association of Theater Owners is proposing a new approach to marketing that will include limiting the running time of movie trailers. The controversial move, which is reportedly part of an effort to provide exhibitors with more control over how movies are marketed inside their cinemas, would reduce trailers to two minutes (30 seconds shorter than the norm). Theater owners have argued that trailers can be too long and often reveal too much of a movie’s plot. Continue reading Theater Owners Pursue Guidelines to Shorten Movie Trailers

Ted Sarandos, chief content officer for Netflix, has met with some criticism for not playing by traditional media development and distribution rules, but has remained unapologetic as Netflix has emerged as one of the most attractive buyers of original programming. In an interview for the May 31 issue of The Hollywood Reporter magazine, Sarandos discusses the future of online streaming and his disdain for the existing TV model. Continue reading THR Interview: Ted Sarandos Discusses the Future of Netflix

The Entertainment Technology Center @ USC will announce the launch of “Production in the Cloud” today, a new project that brings together key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes. Senior executives from the six major studios in coordination with Rackspace, EMC, EVault, Dell and other cloud companies convened recently to serve as governing body to collectively guide this process. Continue reading ETC Announces Launch of Production in the Cloud Project

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Veteran television writer/director/producer Ken Levine suggested on his blog last week that Big Hollywood has no business financing projects via Kickstarter, an approach he believes should be reserved for the little guy. He references actor/filmmaker Zach Braff, who has raised nearly $2.6 million through the crowdfunding site to finance “Wish I Was Here,” his follow-up to “Garden State.” Levine believes offering Braff money “defeats the whole purpose of Kickstarter.” Continue reading TV Veteran Questions Value of Kickstarting Known Artists

The Israel Conference is scheduled for May 30-31 at the Luxe Hotel on Sunset Boulevard in Los Angeles. The two-day event will feature 75 speakers discussing innovation, technology and design as part of a collection of keynotes, panel discussions and special networking events. New this year is FutureFest, in which emerging technologies and consumer products will be presented to judges, including prominent VCs and CEOs of multinational companies. Continue reading The Israel Conference Returns to Los Angeles this Month

Last week, filmmaker Steven Soderbergh dissected the business of making movies when he spoke on the current state of cinema at the San Francisco International Film Festival. Soderbergh, who has achieved success in both the Hollywood system and the independent arena, spoke at length about the challenges faced by today’s artists to get their movies screened in theaters. Based on unprecedented demand, Soderbergh gave The San Francisco Film Society permission to post his keynote video and transcript in its entirety. Continue reading Soderbergh Distinguishes Between Cinema and Movies

Speaking at the Variety Entertainment Technology Summit, Paramount Film Group President Adam Goodman discussed the need to protect the moviegoing experience, while remaining open to the possibilities that new technologies provide. “With an increasing amount of Paramount’s movies taking advantage of 3D and other innovations in display on the silver screen, he sees theaters continuing to be the first driver of content across the various windows,” reports Variety. Continue reading Paramount Exec Sees Theaters as First Driver of Content

Last week, Cinedigm announced it was partnering with BitTorrent to help promote the release of Dante Ariola’s “Arthur Newman,” starring Colin Firth and Emily Blunt, which debuted in limited release over the weekend. In less than five days, users of the file-sharing app downloaded one million copies of the film’s 10-minute preview. By comparison, the studio’s official trailer had less than 20,000 views on YouTube over the past three weeks. Continue reading Will BitTorrent Prove a Viable Marketing Tool for Hollywood?

In an effort to boost slumping home video sales, Hollywood studios are turning to the classics. Films such as “Rebel Without a Cause” (1955), “Cleopatra” (1963) and “Funny Girl” (1968) are scheduled for rerelease on DVD and Blu-ray Disc. Amid a nearly decade-long drop in home video sales of new movies, largely due to rental options such as Netflix and VOD, demand for catalog titles has held up better. Continue reading Consumer Demand for Classic Films on DVD and Blu-ray?

The visual effects community held a town meeting Thursday evening in Los Angeles to address rising concerns regarding the state of the VFX industry. “Pi Day” organizers included community members Bill Gilman and Neha Wickramasekaran. During the event, hosted by VFX artist Mariana Acuña, effects veteran Scott Ross and others proposed the formation of a VFX union and a trade association for visual effects facilities. Continue reading VFX Community Proposes Forming Union and Trade Group

YouTube co-founder Chad Hurley has plans to launch a collaborative online video startup within the next month, he announced at South by Southwest over the weekend. The new service will allow people to work together to create content. This is a clear sign of the direction of video distribution, suggests Wired. It demonstrates how video networks are becoming increasingly more like social networks. Continue reading YouTube Founder to Launch Social Online Video Service