At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

Google and Apple have been developing dashboard systems that would allow drivers to power the center screen of their automobile with the use of a smartphone. The systems have been designed to make driving safer for cellphone users. While neither company has confirmed when these dashboards would be available, there is speculation that they will arrive soon. More than two dozen car makers have reportedly agreed to support Google’s Android Auto, Apple’s CarPlay, or both systems. Continue reading Google and Apple Dashboard Systems May Arrive in Cars Soon

Earlier this week, we reported that GM is getting ready to release more than 30 new vehicles equipped with built-in 4G LTE service provided by AT&T. A number of new models from various automakers are also looking to become rolling Wi-Fi hot spots this year as car and app makers make the long-awaited push into new software and communications links. New models will feature dashboard electronics that make it easier to access smartphone apps for traffic, weather, news, entertainment and more. Continue reading Mobile Apps and Infotainment for Cars Shifting into High Gear

Because of automated ad-buying technology, illicit sites streaming video content can make hundreds of thousands or even millions from advertising. MediaLink researched 596 piracy sites, and found that the advertising, often from major brands, generated $227 million annually. These sites get to keep most of this revenue because profit margins typically range from 80 percent to 94 percent after site maintenance and human resources fees are paid. Continue reading Today’s Piracy Sites Making Millions in Advertising Revenue

At the 2014 NewFronts presentations, online video content providers revealed that product placement will play a larger role in video content. Just as TV shows feature certain brands, online videos may soon have integrated brands in their story lines. The practice, known as branded entertainment, may provide a new source of revenue for video content providers with original programming. Also, viewers typically find branded entertainment less obtrusive than traditional video ads. Continue reading Branded Video Content Migrates from TV to Online Platforms

Google announced on Monday a partnership with several automobile manufacturers and chipmaker NVIDIA to deliver the Android operating system to the connected car this year. The Open Auto Alliance (OAA), which includes General Motors, Audi, Honda and Hyundai, “is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.” The group plans to develop an ecosystem that spans across vehicles and mobile devices. Continue reading Open Auto Alliance: Google Plans to Bring Android to Vehicles

Automobile manufacturer Honda recently launched a national campaign called Project Drive-In that hopes to preserve a bit of American history by upgrading drive-in theaters in the U.S. The company plans to donate digital projects to five drive-in theaters that receive the most votes on its website. Honda will also take financial donations to assist in providing more projectors. Drive-ins are struggling, especially during the transition to digital format films. Continue reading Honda Launches National Campaign to Save Drive-In Theaters

Honda has joined Chevrolet in providing vehicles with Siri integration. The automaker will implement Siri Eyes Free in three of its models this year: the 2013 Accord, Acura RLX and ILX. Drivers can connect to Siri by holding a button on the steering wheel and then use Siri to make calls, dictate text messages, play songs or use any of Siri’s other features. The driver’s phone will not light up during the exchange to avoid distraction. Continue reading Honda Latest to Introduce Siri Eyes Free in New Car Models