The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads

State legislators in California are pushing for a law that would require Facebook, Twitter and other social media platforms to identify bots, automated accounts that can be created or used by individuals or organizations. Most recently, bots, reportedly out of Russia, generated hundreds of posts on gun control in the wake of the shooting in Florida’s Marjory Stoneman Douglas High School. Russia-linked bots also played a role sharing Donald Trump’s tweets almost 500,000 times in the final weeks of the 2016 election. Continue reading California Law Would Require Social Platforms to Report Bots

Facebook is facing many challenges, none more pressing than the posts and memes covertly created by Russian government-led organizations whose goal was to influence the 2016 U.S. election. Inside Facebook, say a dozen current and former employees, the debate rages over how to deal with the issue. One side, supporting free speech, believes that nothing should be censored; the other side is worried about the problems created by this laissez-faire approach. Meanwhile, the company is reportedly in full-on defense mode. Continue reading Facebook Debates Self-Regulation to Combat Misinformation