Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Continue reading TikTok Pacts with Nielsen to Measure Cross-Media Advertising

Meta Platforms has expanded its licensing deal with Universal Music Group, which now covers users sharing songs from the UMG library across Facebook, Instagram, Threads, WhatsApp and Horizon without fear of copyright violation. As part of a multiyear partnership, Meta and UMG will work together to address “unauthorized AI-generated content that could affect artists and songwriters.” This could encompass everything from users experimenting with voice copying or scraping songs for AI mashups to enterprise level crawling and theft for model training, and suggests Meta will be implementing a filtering system to detect infractions. Continue reading Meta, UMG Music Deal Emphasizes the Responsible Use of AI

Disney+ has launched its anticipated ad-supported tier, Disney+ Basic, for $7.99 per month in the U.S., while the cost of its ad-free Premium subscription bumps up to $10.99 per month. The company has also reconfigured its bundles, adding the Disney Bundle Duo (Disney+ Basic with Hulu’s ad-supported plan) for $9.99 per month, and the Disney Bundle Trio Basic (Disney+ Basic, with ad-supported Hulu and ESPN+) for $12.99 per month. Disney says it’s launching “with more than 100 advertisers across all major categories.” An ad-free Disney Bundle Trio Premium is also being offered, for $19.99 per month. Continue reading Disney+ Rolls Out Basic Ad-Supported Tier and New Bundles

Sony raised the curtain on its smart car efforts at CES 2022, where CEO Kenichiro Yoshida announced the company will this spring “commercially launch” Sony Mobility, to “redefine” the automotive experience. Yoshida — who managed to upstage “Spider-Man: No Way Home” star Tom Holland at Sony’s CES podium — wheeled out a new SUV prototype for its Vision-S EV model. The first Vision-S was introduced at CES 2020. The presentation also featured Sony’s virtual production tools, specs and features of an upcoming VR headset for the PS5, and new alliances between video game properties, sports and other entertainment media. Continue reading CES: Sony Showcases Mobility Future, VR2 for PS5 Features

Inside Lenovo’s tent, visitors challenged each other to a virtual game of air hockey on the company’s new IdeaCentre Horizon Table PC, which doubles as both an oversized tablet and desktop computer with a smart hinge system. The company also unveiled a sleek new 5.5-inch smartphone with an HD display and powerful cameras alongside a new ThinkPad convertible and IdeaPad ultrabook. Continue reading CES 2013: Lenovo Debuts Table PC, Android Phone and Laptops