Last year, Ritz-Carlton Hotel experienced a different kind of disappointment with advertising campaigns. The company wanted to promote its brand page on Facebook but quickly stopped the campaign. Unhappy executives saw too much gain from these ads. Now, rather than trying to grow its fan base, Ritz-Carlton has focused on analyzing its social media conversations to better grasp the likes and dislikes of its guests. The plan highlights a shift in corporate social media strategies. Continue reading Corporate Shift in Social Media Seeks Quality Over Quantity

Wang Jianlin, chairman of Dalian Wanda Group and one of China’s wealthiest investors, announced his plans to build Qingdao Oriental Movie Metropolis. The project, estimated to cost from $4.9 billion to $8.2 billion, would include film studios, resort hotels, an indoor amusement park, movie theaters and a hospital. The metropolis is a sign of China’s efforts to become a world leader in the filmmaking industry. Last year, Dalian Wanda acquired AMC Entertainment for $2.6 billion. Continue reading Chinese Investor Envisions Movie Themed Real Estate Project