Overcoming the uncanny valley of emotion is the major challenge of AI when creating a virtual human, according to Armando Kirwin, co-founder of Artie. He spoke at the NAB panel titled “AI in Media and Entertainment: Driving the Future, New Content Formats – Immersive.” HP’s Joanna Popper moderated the panel that also included Digital Domain’s John Canning, Lillian Diaz-Przybyl from Butcher Bird Studios, and Baobab Studios’ Kane Lee. The panel discussion ranged from synthetic characters and evolving views on acceptable versus realistic behavior, to what happens when your smart speaker becomes a virtual character. Continue reading Industry Panel on Latest AI Trends in Media & Entertainment

The USB Implementers Forum (USB-IF) has introduced USB 4, which doubles the maximum speed to 40Gbps or more over certified cables. That throughput could power two 4K displays, one 5K display or an external graphics card. It does this via a new transfer scheme that uses existing USB Type-C cables to tap two lanes and supports numerous data and display protocols that more efficiently parcel total available bandwidth over the bus. Most importantly, USB 4 will be built on Intel’s Thunderbolt 3, ending competition between the two. Continue reading USB Forum and Intel Team to Build USB 4 on Thunderbolt 3

Varjo introduced its VR-1 virtual reality headset priced at $5,995. The company claims the device is “the world’s only professional VR headset with human-eye resolution,” indicating that it is targeting its professional beta customers, including Airbus, Audi, architecture firm Foster + Partners, and others. Enterprise users of VR are using it for training and simulation, and need the headset to work with their design or rendering software, be it Autodesk VRed, Unreal, Lockheed Martin’s Prepar3D, or others. Continue reading Varjo Debuts High-Res VR Headset for Enterprise Use Cases

The Trump administration has charged two Chinese citizens accused of involvement in a state-sponsored effort to steal information from government agencies, various businesses and managed service providers. The hackers are said to be members of China’s elite APT10 group, and prosecutors claim there are direct links between the accused and China’s Ministry of State Security. The U.S. says China’s cyberattacks have become significant national and economic security threats. The latest charges indicate that Chinese authorities directed the hacking campaign. Continue reading U.S. Charges Members of China’s Elite APT10 with Hacking

Apple announced yesterday that it plans to spend $1 billion on a new campus in Austin, Texas to accommodate up to 15,000 employees. Over the next three years, the company also plans to add hundreds of workers to its offices in Boulder, Colorado; Pittsburgh, Pennsylvania and New York, while opening 1,000-worker operations in Culver City, California; Seattle, Washington and San Diego, California. Major tech players such as Apple, Amazon and Google are increasingly moving beyond Silicon Valley as part of strategic expansion plans and the ongoing search for new tech talent. Continue reading Apple Reveals Plans for Texas Campus and Major Expansion

To battle Amazon’s ubiquity and customers’ fickle loyalty, some retailers are testing the new Customer 360 software from Salesforce.com and Freshworks to improve their customer service. The software lets retailers build shopper profiles similar to Facebook to better understand what each customer wants and increase the odds that he or she will become more loyal to the retailer in question. Other strategies retailers are employing are the use of improved chatbots and better customer support training. Continue reading Retailers Adopt Software, Chatbots to Hone Customer Service

At the UNESCO Internet Governance Forum, French president Emmanuel Macron issued an initiative to set international Internet procedures for cybersecurity, including revealing tech vulnerabilities. Fifty nations, 90 nonprofits and universities and 130 private corporations and groups have endorsed the “Paris Call for Trust and Security in Cyberspace” — but not the United States. U.S. companies Google, Facebook, IBM, and HP signed on to the agreement, which outlines nine goals but doesn’t bind signatories legally to comply. Continue reading U.S. Does Not Sign France’s Cyberspace Security Agreement

Apple is planning to release a new low-cost MacBook laptop later this year that features a high-resolution 13-inch Retina display. The laptop will reportedly look much like the MacBook Air but with thinner bezels. Apple will target consumers looking for an affordable laptop and schools that purchase computers in bulk. The company is also expected to introduce a professional-focused upgrade to its Mac mini desktop, the macOS Mojave operating system, three new iPhones, Apple Watches with larger screens, and new versions of the iPad Pro tablet. Continue reading Apple to Unveil New MacBook and Other Hardware This Year

According to data from Gartner and International Data Corp., Q2 2018 marked the best quarter in six years for PC shipments. Increased demand from business customers is credited for the jump in numbers. “With sentiment looking improved for the second half of the year, the U.S. could deliver a strong market performance for the year,” said IDC analyst Neha Mahajan. However, Gartner analyst Mikako Kitagawa points out that business demand is expected to “weaken in two years when the replacement peak for Windows 10 passes.” Continue reading Increased Business Demand Fuels Strong Q2 for PC Industry

Xerox is scrapping the proposed $6.1 billion takeover by Fujifilm Holdings Corp. in a settlement with activist investors Carl Icahn and Darwin Deason that also removes Xerox CEO Jeff Jacobson from his position, along with five company directors. According to Xerox, Icahn Enterprises chief Keith Cozza will become chairman, while John Visentin — a former senior exec at Hewlett-Packard and IBM — will take over as CEO. Fujifilm disputes Xerox’s right to terminate the planned merger. Continue reading Xerox Sides With Investors, Cancels Planned Fujifilm Merger

Led by tech titans Facebook and Microsoft, more than 30 tech companies have signed a Cybersecurity Tech Accord as part of their efforts to protect customers from cyberattacks and “the misuse of their technology.” According to the agreement, tech companies pledge not to assist governments that initiate attacks against “innocent civilians and enterprises.” Among the signatories are companies that power Internet technology and information infrastructure, including Cisco, Cloudflare, Dell, HP, LinkedIn, Nielsen, Nokia, Oracle, Symantec and VMware. Continue reading Tech Firms Sign a Cybersecurity Pledge to Protect Customers

Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

Nvidia unveiled the first big-screen TVs designed for gamers this week at CES. The company’s “Big Format Gaming Displays” (BFGDs) are 65-inch, 4K screens that tout impressive features such as HDR, low latency, 120Hz refresh rates, full-array backlighting, full DCI-P3 color gamut support, and Nvidia’s G-SYNC technology for smooth game performance (it minimizes screen tearing). “Nvidia is partnering with Asus, Acer and HP to build these displays,” reports Engadget. “With their built-in Shield support, they’ll do everything Nvidia’s set-top box can, and they’ll also come with the company’s remote and gaming controller.” Continue reading Nvidia Introduces Big Format Gaming Displays to Las Vegas

A Digital Hollywood panel at CES 2018 comprised of top AR/VR executives from Google, Unity Technologies, THX, HP and MPC considered the pace of the technologies’ adoption and predicted the progress we’ll see in 2018. Moderator Steve Masur, a senior partner at MG+ tech law firm, noted that many are disappointed with the pace of AR/VR adoption — but he is not one of them. “I think the industry is just fine,” he said. “A few years ago we thought we’d gain mass consumer adoption, but we have to go through revolutions of adoption.” Continue reading Top Tech Companies Bullish On a Wireless Future for AR/VR