A sold-out crowd celebrated Hollywood’s top technical achievements at the HPA Awards 2022, where FotoKem’s David Cole took top feature film honors in color grading for Warner Bros. Pictures’ “The Batman” and Picture Shop’s Steven Bodner was recognized for the “How Do You Get to Carnegie Hall?” episode of Amazon Prime Video’s “The Marvelous Mrs. Maisel.” Amazon Web Services’ Color in the Cloud was one of four corporate efforts to take home a coveted Engineering Excellence Award. The technology is capable of lossless image quality using JPEG XS over AWS Direct Connect, AWS VPN or the open Internet. Continue reading Innovative Tech, Industry Leaders Celebrated at HPA Awards

The Hollywood Professional Association (HPA) Awards Committee revealed winners of its 2020 HPA Awards for Engineering Excellence, to be given out in a virtual ceremony on November 19. This year will mark the 15th anniversary of the HPA Awards, founded to “recognize creative artistry and innovation in the professional media content industry.” This year’s awards will honor EIZO’s Prominence CG3146 31.1-inch HDR reference monitor; Eluvio Content Fabric for managing and distributing large form content; the Moxion Immediates platform; and Carl Zeiss SBE: eXtended Data (XD) lens metadata technology. Continue reading HPA Announces 2020 Engineering Excellence Awards Winners

The Hollywood Professional Association announced that Michelle Munson, co-founder and CEO of IBM company Aspera (IBM and Aspera are both silver sponsors of ETC@USC), will receive the organization’s prestigious Charles S. Swartz Award. “The HPA Awards recognize creative artistry, innovation and engineering excellence in the professional media content industry and the Charles S. Swartz Award honors the recipient’s significant impact across diverse aspects of the industry,” explains the release. This year’s HPA Awards ceremony is slated for November 17 at the Skirball Cultural Center in Los Angeles. Continue reading HPA to Present Charles S. Swartz Award to Michelle Munson

In a panel organized by Colorfront’s Bruno Munger and moderated by British Cinematographer magazine editor Ron Prince, a group of executives and engineers tackled the topic of HDR workflow in post production. Netflix production engineer for original content Chris Clark pointing to shows like “Marco Polo,” noting that, “Netflix is obviously really excited about HDR.” The company now sets up a pipeline that enables any production to “flip to HDR” if they want to. “We are all about future-proofing,” he said. Continue reading HPA Tech Retreat: How the Pros Handle HDR in Post Production

During last week’s HPA Tech Retreat, the Hollywood Post Alliance announced that the organization has become The Hollywood Professional Alliance. The new name reflects the organization’s continuing role in helping to “lead the conversation on the impact of the changing face of content creation and media.” According to HPA President Leon Silverman, the mission “will remain the same: to serve as a hub, thought leadership center and communications engine for our industry as changes in the creative process continue to motivate new ways of working.” Continue reading HPA Name Change to Reflect the Dynamic Evolution of Post