HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

Google has been a significant player in defining and deploying what’s called WebVR, which enables VR websites to provide content directly to virtual reality headsets via standard capabilities. But Google has a much broader vision: it would like users to be able to access all websites in VR including those not created with virtual reality in mind. Currently, a user would have to take the VR headset off and on as she jumped from site to site. Google thinks it’s a better idea to let the user remain in an entirely VR environment. Continue reading Google Debuts Features to Enable Browsing the Internet in VR

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

Virtual reality may be the hottest technology trend now, with new headsets, cameras and content in high gear. But not everyone is enthused. Two naysayers have had big audiences for their caveats recently. The New York Times technology writer Farhad Manjoo has dubbed virtual reality “a prison of fantastical sights and sounds.” On Quora, a community-sourced Q&A site, military flight simulator expert Steve Baker wrote VR headsets are a major health hazard that can disorient the human brain and damage the eyes. Continue reading Virtual Reality Naysayers Dub VR ‘Prison’ and ‘Health Hazard’

VR company Vrse has changed its name to Within and received $12.56 million in funding, led by venture firm Andreessen Horowitz. Other Within investors include 21st Century Fox and Annapurna Pictures. This is just the latest example of the huge sums that VR and AR companies have been able to garner. Magic Leap raised $793.5 million earlier this year, and Disney spearheaded a $65 million round for VR firm Jaunt. Comcast also led a $6.8 million Series A funding round in VR studio Felix & Paul. Continue reading Vrse Changes its Name to Within and Raises More VC Money

For some users, virtual reality creates motion sickness, with the result that they either avoid VR completely or limit their time with VR experiences. Now, two engineering professors at Columbia University say that they’ve come up with a solution to VR sickness that can be easily applied to the current array of consumer VR headsets, including Oculus Rift, HTC Vive, Sony PlayStation VR and Google Cardboard. The solution is simply a matter of dynamically changing — sometimes quite subtly — the field of view (FOV). Continue reading Study Shows Restricting Field of View Alleviates VR Sickness

At E3 in Los Angeles this week, Sony made a splash in virtual reality, by announcing a release date for its VR headset, designed to work with the PlayStation 4, now owned by 40 million people. PlayStation VR, which will go on sale in the U.S. on October 13, will offer 50 titles by the end of 2016, including an exclusive Batman game, Capcom’s “Resident Evil 7,” Square Enix Holdings’ “Final Fantasy XV” and a “Star Wars” title. The company also debuted exclusive PlayStation 4 games, including Batman and Spider-Man titles. Continue reading Sony to Release VR Headset and 50 VR Titles by End of 2016

One of the more compelling demos during Netflix’s latest Hack Day was a virtual reality showroom using HTC Vive’s room-scale VR. Developers Joey Cato, Marco Caldeira and Adnan Abbas created “The Netflix Zone,” where subscribers can peruse titles on shelf racks arranged by categories and personal recommendations. Movies and original shows such as “Orange Is the New Black” and “House of Cards” appear on shelves as VHS cassettes. When you select certain cassettes, the shop morphs into a setting that reflects the title. Continue reading The Netflix Zone: Virtual Video Store Showcased at Hack Day

During its I/O conference this week, Google announced it is releasing a new virtual reality system, dubbed Daydream, which includes a range of VR-capable Android smartphones, a headset design, a controller and applications, all of which will be released this fall. Daydream will be compatible with Google’s current and future Android mobile operating system, including the upcoming version, code-named Android N. Samsung, Alcatel-Lucent, Asustek, HTC, Huawei, LG and Xiaomi are among those already building Daydream-compatible phones. Continue reading Google Introduces VR System Daydream, VR-Capable Phones

For those looking for an affordable VR alternative, RiftCat has been busy developing an app called VRidge that streams virtual reality games from a PC to a smartphone over Wi-Fi. The beta is currently available for Android, but the company is also working on an iOS version. The most recent update added support for SteamVR and Razer’s open source OSVR project. The implications could be significant, especially when considering the cost of investing in a high-end VR headset, such as the $600 Oculus Rift or $800 HTC Vive, both of which still require a powerful PC starting in the $1,500 range. Continue reading VRidge Streams VR from PC to Google Cardboard, Gear VR

Google’s Project Tango, which will be showcased at the company’s I/O developer conference May 18 to 20, consists of cameras, depth sensors and software in Android devices to gather images and depth information to recreate a space in 3D. Sources say that the company plans to put more resources into expanding the technology and using it for virtual reality applications. The ultimate goal is to become a ubiquitous source for the world’s buildings, similar to Google Maps, which is used by one billion people a day. Continue reading Google Develops Tango and 3D Mapping for VR, Advertising

Nvidia CEO Jen-Hsun Huang debuted the much-anticipated GeForce GTX 1080 gaming GPU, the first based on the new Pascal architecture, promising dramatic improvements in performance, memory and power efficiency. Huang told the crowd at DreamHack in Austin, Texas that the new GPU delivers twice the performance and three times the efficiency of Titan X. For a sense of Pascal’s capabilities for gaming and virtual reality, attendees were treated to demos involving next generation character models, the Ansel game capture tool and the compelling “VR Funhouse” experience. Continue reading Nvidia Unveils GeForce GTX 1080 Advanced Graphics Card

HTC has allocated $100 million to fund a ‘Vive X’ accelerator program with the goal to “help cultivate, and grow the global VR ecosystem by supporting startups and providing them with expertise, special access to advanced VR technology, financial investment, mentorship and unmatched go-to-market support.” The fund will support a wide range of startups. This differentiates it from the Oculus fund, which is one-tenth the amount and has an emphasis on the game industry, explains Road to VR. The program is open to companies that are creating content and tools that enrich the VR ecosystem and end-user experience. The global accelerator will initially open offices in Beijing, Taipei and San Francisco. Continue reading Applications Being Accepted for HTC VR Accelerator Program

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those rising to the surface, including virtual reality. Deluxe VR executive Malte Wagener says the company started paying serious attention to VR when Oculus started its Kickstarter campaign. In February 2015, the company first opened a VR unit with four employees. Last week, explained Wagener at NAB, Deluxe VR officially launched its full service offerings with a staff of 35 and growing.  Continue reading Deluxe Officially Opens Virtual Reality Creative Services Unit

The HTC Vive virtual reality headset, priced at $799, just released and at least one review gives it a thumbs-up. Although the Vive didn’t get the high-profile attention afforded the Oculus Rift, which was released a week ago, consumers who try it are impressed, says one critic, who avers that it “certainly beats the Rift in terms of immersion.” A VR system is made up of numerous components and the Vive doesn’t compare favorably in every single one, but one reviewer says it’s on track to create an ecosystem beyond gaming. Continue reading HTC Vive Gets Enthusiastic Reception, Ideas for Improvement