Pandora now claims more than 100 million registered users. CTO and EVP of Product Tom Conrad credits the success of his company’s Internet radio service with the decision to embrace both Apple’s iOS and Google’s Android mobile operating system. Conrad spoke at this week’s GigaOM Mobilize conference.
However, Pandora had a rocky start regarding growth on mobile platforms until the iPhone came along to help turn things around. And at one point, Conrad had little interest in Android. Pandora shipped its app through the iTunes store and watched its user base explode from 13 million to what it is today.
“Conrad has also since made peace with Android, about which he had previously said that he needed the platform ‘like I need a hole in my head,’ referring to the confusing state of Android fragmentation. On Monday, Conrad didn’t want to go into the specifics of Android vs. iOS market share amongst Pandora users, but he called Android’s growth ‘nothing short of remarkable.'”
Now Pandora is embracing HTML5 as it looks to what’s next.
“The company launched a new HTML5-powered website last week, and Conrad said that using HTML5 helped to both dramatically increase the performance of the site as well as implement new social features,” reports GigaOM.
Conrad calls HTML5 a “key enabler for connected devices,” hoping that it will provide opportunities for Pandora on connected TVs and car dashboards.
Currently, 70 percent of Pandora’s listening occurs on mobile devices. “In the future, the majority of Pandora listening will happen in the car and on the connected device,” predicts Conrad.
The introduction of games to Google+ potentially threatens both Facebook (which also has games) and Apple (which takes a 30 percent cut versus Google’s 5 percent).
Google+ sees games as being core to their mission: “We don’t consider ourselves experts at making compelling games, but we can bring a lot to the party,” explains Bradley Horowitz, VP of Product for Google+. “There were some internal debates about whether Google was well-suited to have games in our repertoire and what is the value of games to the users. There’s tremendous value for users. They provide a way for people to connect, discover and interact with each other… We don’t see games contrary to our mission, or a diversion. We see them as being core.”
If HTML5 unifies the Web and mobile, it could become possible “for software to be written once and run across multiple devices.” And if Google+ games were to run via a browser on the iPhone or iPad, this could be an additional concern for Apple.
What do you think? Should Facebook and Apple be nervous?
Adobe has announced Adobe Edge, its new HTML5 Web motion and interaction design tool.
Gizmodo reports: “Far from Adobe surrendering to Apple and the good HTML5 fight, Adobe’s Edge Web creator is simply a little shrug and acknowledgment that HTML5, CSS and JavaScript will get them on more mobile devices than Flash will.”
Compatible with Macs and Windows, it can be used to add motion to existing HTML documents and create visually rich HTML and CSS3 content from scratch.
According to the company’s press release: “While in public preview, Adobe Edge will be a no-charge download that Web designers are encouraged to explore and provide feedback on, to help shape future preview releases. To download the software, visit www.labs.adobe.com.”
The post includes a 5-minute video preview from Adobe.