AI Startup Capsule Creates Video Editor for Enterprise Teams

AI tech startup Capsule is debuting a video editor it says can help enterprise teams achieve results “10x faster.” “Today, if you work at a large company — in marketing or comms, or maybe even sales or HR — creating even the simplest video can be daunting,” Capsule suggests. After querying more than 300 such enterprise teams about their pain points, Capsule focused on three areas of improvement: simplifying motion graphics, adhering to strict brand guidelines, and making the editing process more collaborative among teams across desktop and mobile, where apps are typically “siloed.” Continue reading AI Startup Capsule Creates Video Editor for Enterprise Teams

Creators Guild to Serve as Professional Services Organization

The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Continue reading Creators Guild to Serve as Professional Services Organization