Spotify Technology has just unveiled an app specifically designed for children between the ages of 3 and 12. Spotify Kids, which is available for free to Spotify Premium Family members, is being tested in the U.K., Sweden, Denmark, Australia and New Zealand. The most notable change is visual: Spotify Kids offers kids the animated creature of their choice to act as an avatar in an environment full of colors and doodles. There are two Spotify Kids versions, one for younger children and another for older ones. Continue reading Spotify Tests a Beta Version of Music App Aimed at Children

Facebook has resisted the practice of pre-roll ads. Now, according to knowledgeable advertisers, in a major shift the company says it plans to test such ads for Watch shows. The ban on pre-roll ads came directly from chief executive Mark Zuckerberg who stressed that users came to the site to look at a feed, not watch one specific piece of content. This year, however, Facebook debuted Watch, where TV studios, publishers and celebrities can try to sell advertising against their shows, an ideal format for pre-roll ads. Continue reading Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave