To battle Amazon’s ubiquity and customers’ fickle loyalty, some retailers are testing the new Customer 360 software from Salesforce.com and Freshworks to improve their customer service. The software lets retailers build shopper profiles similar to Facebook to better understand what each customer wants and increase the odds that he or she will become more loyal to the retailer in question. Other strategies retailers are employing are the use of improved chatbots and better customer support training. Continue reading Retailers Adopt Software, Chatbots to Hone Customer Service

Amazon has opened a 46,000 square-foot photography studio in London that the company will use to add some 500,000 images of clothing to its sites every year. Amazon is looking to significantly ramp up fashion sales on Amazon.com and its other properties in the United Kingdom, France, Italy and Spain. Amazon added 100 new fashion brands to its platform last year, with plans to compete in Europe’s busy online market amongst heavy hitters such as Rocket Internet and LVMH as well as startups Net a Porter, ASOS and Farfetch. Continue reading Amazon Ramps Up Fashion Efforts with London Photo Studio