Google appears to be in control of a major television network. According to internal data obtained by The Information, nearly half the time spent viewing the Alphabet company’s YouTube platform — 45 percent — now takes place on TV screens. That’s a significant increase from the 30 percent viewership the company reportedly logged for 2020. Coming on the heels of the IAB NewFronts, where digital platforms including Meta, TikTok and Snap were among those vying for advertiser attention, the story is well timed to help YouTube distinguish itself from competitors that seem focused largely on reaching mobile viewers. Continue reading Almost Half of YouTube Viewers Watch Video on TV Screens

YouTube Premium is upping is value proposition, adding new features including an enhanced bitrate for web and iOS, SharePlay so Apple users can watch together on FaceTime, and the ability to manage queues using mobile devices. The broader functionality is designed to impress upon potential subscribers that the $12 per month service offers more than ad-free viewing. YouTube says it now has 80 million Premium members “and trialers” taking advantage of a “more immersive YouTube experience.” In the coming weeks, enriched 1080p HD video will be available for Premium accounts first on iOS and then on the web. Continue reading YouTube Premium Adds Value to Platform with New Features

Disney Advertising has struck a deal with measurement firm EDO to examine audience engagement across multiple platforms, starting with Hulu. EDO will also provide outcome data, quantifying the effectiveness of streaming campaigns. The agreement allows Disney to provide brands with information detailing the impact of streaming ad exposure “on cross-screen digital behavior like search and site visits,” said Disney Advertising SVP of data enablement and category strategy Danielle Brown from the company’s annual Tech & Data Showcase last week. The company has also expanded its relationship with Samba TV, another vendor in the new currency space. Continue reading Disney Expands Its Ad Measurement with EDO and Samba TV

Disney touted its capabilities this week at the company’s Tech & Data Showcase for advertisers, part of the company’s Road to the Upfront. Among the disclosures, Disney in April will begin adding some Hulu ad-targeting capabilities to Disney+, with Hulu’s “full suite of ad products and services” available throughout the entire Disney streaming portfolio by July. Since last year Hulu has been deploying a proprietary ad server Disney is said to have built from the ground up, putting it to work on the ad-supported Disney+ Basic tier launched in December. Continue reading Disney Announces Plans for Its Proprietary Ad Delivery Stack

YouTube TV has unveiled redesigns of its Live guide and Library feature. The new Live guide touts a more traditional timeline-based grid presentation, topped by curated recommendations. Overall, YouTube says the grid layout is condensed yet provides more information. It also makes it easier to record. The updated Library has added content management features, including a “catch up on your favorites” shelf. Instead of side-navigation, a row of filters invites content categories exploration. YouTube says “Live and Library are the most used pages by YouTube TV watchers, so we decided to focus on improving those areas.” Continue reading YouTube TV Upgrades Are Designed to Streamline Navigation

Verizon is opening its +play streaming hub in beta to mobile, 4G LTE and 5G home Internet customers. To sweeten the deal, the carrier is offering Netflix Premium free for a year to customers that sign-up for “a 12-month or seasonal subscription” to one of its other content partners. Verizon claims there are 20 platforms onboard for the beta launch, among them: HBO Max, Discovery+, Xbox Game Pass Ultimate, NFL+ and Peloton. Netflix Premium usually costs $20 per month (or $240 a year) and includes 4K streaming as well as ability to simultaneously download or watch on four devices. Continue reading Verizon’s +Play Rollout Includes a Free Netflix Premium Offer

Disney+ has launched its anticipated ad-supported tier, Disney+ Basic, for $7.99 per month in the U.S., while the cost of its ad-free Premium subscription bumps up to $10.99 per month. The company has also reconfigured its bundles, adding the Disney Bundle Duo (Disney+ Basic with Hulu’s ad-supported plan) for $9.99 per month, and the Disney Bundle Trio Basic (Disney+ Basic, with ad-supported Hulu and ESPN+) for $12.99 per month. Disney says it’s launching “with more than 100 advertisers across all major categories.” An ad-free Disney Bundle Trio Premium is also being offered, for $19.99 per month. Continue reading Disney+ Rolls Out Basic Ad-Supported Tier and New Bundles

Amazon Prime Video has overtaken Netflix as the most popular OTT video service in the U.S., according to a new study by Parks Associates, marking the first time Netflix fell from No. 1 in the history of the company’s annual report. Peacock entered the top 10 list for the first time in 2022, debuting at No. 9, while Showtime dropped off. The research firm reports that 83 percent of U.S. broadband households have at least one OTT service, while 23 percent subscribe to nine or more OTT subscriptions. While Netflix, Prime Video and Hulu have traditionally held the top three spots, the list has recently become more varied due to an influx of new players. Continue reading Amazon Prime Video Knocks Netflix from Top Streamer Spot

Netflix is now live with its ad-supported tier, but company co-CEO Reed Hastings said he regrets not having launched it sooner. Speaking at The New York Times’ DealBook Summit, Hastings said he was preoccupied with digital competition from Google and Facebook. “I didn’t believe in the ad-supported tactic for us. I was wrong about that. Hulu proved you could do that at scale and offer customers lower prices,” Hastings told NYT columnist and DealBook founder and editor-at-large Andrew Ross Sorkin. “I wish we had flipped a few years earlier on that, but we’ll catch up.” Continue reading Netflix Expanding Previews as Ad Tier Gets Up and Running

Speculation is afoot as to the fate of popular subscription streaming service Hulu, initially launched 15 years ago. Disney presently owns 67 percent of the company, and Comcast 33 percent. The two had agreed to come to terms of a sale by January 24, but now there is talk that Disney wants to resolve the matter sooner and is planning to buy out Comcast and integrate Hulu into Disney+, providing access to titles from Disney’s “Star Wars” and Marvel Universe franchises along with popular Hulu originals such as “Only Murders in the Building,” “The Great” and “The Handmaid’s Tale.” Continue reading Disney Could Be Planning to Create a Mega Bundle with Hulu

The National Association of Broadcasters has renewed its call to have the Federal Communications Commission re-classify over-the-top video providers as multichannel video programming distributors (MVPDs), with the same fees and obligations levied at broadcast and cable networks. The FCC has been chewing over what to do about OTT and OVD (online video distributors) since 2014, when it “tentatively concluded” that an MVPD must control both the the transmission path and content to fall under FCC purview. Thus streamers have avoided rules and payments in the interest of promoting competition as former market leaders have fallen behind. Continue reading NAB Calls for FCC to Revisit Streaming Video Platform Rules

NBCUniversal’s OTT video streaming service Peacock is adding local NBC affiliate channels from 210 markets to its $9.99/month Premium Plus tier. The 24/7 feature is phasing in gradually, with all stations scheduled to be live by November 30, when subscribers will see a homepage tile that syncs the local broadcast feed, offering everything from NBC hits like “Law & Order” and “Saturday Night Live.” Integration of a live option puts Peacock on a more direct footing with Paramount+, which offers live CBS affiliate feeds. Continue reading Top Peacock Tier Adds Live NBC Affiliates from 210 Markets

Streaming broke another all-time record in September, claiming 36.9 percent of total television usage. YouTube captured an 8 percent streaming share, enough to make it the No. 1 most-watched service, a first for the Google-owned platform, according to Nielsen’s monthly media snapshot “The Gauge.” Broadcast’s share also grew in September, climbing to 24.2 percent, while cable dropped to 33.8 percent. Total television usage increased 2.4 percent over August, with Nielsen citing the return of football as the rising tide that lifted all boats in in September, “as it provided new content across broadcast, cable and streaming.” Meanwhile, Pluto TV made a splash entering the rankings for the first time. Continue reading YouTube Tops Nielsen Gauge for First Time, Pluto Breaks Out

After a 12-year run that saw YouTube emerge as the dominant U.S. social video platform, chief business officer Robert Kyncl announced he is stepping aside. YouTube CEO Susan Wojcicki announced that Google president of global customer solutions Mary Ellen Coe will assume the role of CBO, effective October 3, with Kyncl continuing as part of YouTube’s executive team until early 2023 during the transition. Known as YouTube’s Hollywood connection, Kyncl was ultimately unable to transition YouTube into the long-form streaming platform Google once envisioned, but he oversaw its rise to short-form video powerhouse. Continue reading YouTube CBO Robert Kyncl Exiting, Mary Ellen Coe Steps Up

Peacock is having a sale for new customers in September. As part of “a special Fall celebratory offer,” the rate for a Premium plan will be reduced from $4.99 a month to “just $1.99 a month,” or $19.99 for the year. Premium subscribers see up to 5 minutes of ads per hour and can stream news and first-run entertainment content next-day. Peacock also offers an ad-free Premium Plus plan for $9.99 per month and a free Basic plan that has ads but no next-day streaming. September will also be the month Peacock adds current NBC and Bravo shows for next-day streaming. Continue reading Peacock Offers Shows for Next-Day Streaming at New Price