Nvidia will bring GeForce NOW cloud gaming to cars via Android and web browsers. At CES 2023 the company announced automakers Hyundai of South Korea, Sweden’s Polestar and Chinese EV maker BYD as the first streaming partners, with titles including “Cyberpunk 2077,” “The Witcher 3: Wild Hunt” and “Fortnite” among initial offerings. While Nvidia did not announce a launch date for the new service, it said GeForce NOW will “stream a real-time, full PC-gaming experience to software-defined cars.” The company added that in-vehicle gaming can “enhance time spent charging or riding in vehicles.” Continue reading CES: Nvidia Brings GeForce NOW Cloud Gaming to Vehicles

Netflix is “relieved” over a loss of nearly one million subscribers, according to The New York Times, which proclaims “disaster has been averted” in time for Q2 reporting. Despite the largest subscriber losses in the company’s 25-year history, defections fell short of the two million Netflix had projected in its Q1 guidance. Netflix, now standing at about 220.7 million subscribers globally, told investors it hopes during Q3 to reengage as many as one million of the lost, a bullish outlook considering austerity measures that included layoffs during the first half of the year. Continue reading Netflix ‘Better Than Expected’ Q2 Results Include $6B Profit

During CES 2022, Hyundai Motor Company presented a compelling vision of the future that blends the metaverse, the Internet and robotics to make time, distance and the distinction between the physical and virtual worlds irrelevant. The company’s media event started with videos of a robotic platform concept that could be built into furniture for dynamically reconfigurable rooms. The platform technology could also carry people in personal mobility pods and power autonomous vehicles. Hyundai describes its vision as the “unlimited mobility of things.” Continue reading CES: Hyundai Envisions ‘Unlimited Mobility of Things’ Future

As CES continues to expand its footprint and influence as the global stage for technology innovation, exhibitors are spreading themselves out across the multiple venues of CES 2020 in Las Vegas. Visitors to the show, which opens today and fills almost 3 million square feet of space with more than 4,400 exhibiting companies, will find some surprises when they look for returning CES veterans such as Intel and Qualcomm in familiar places and instead find them spread out across show locations, while discovering an unusually large presence from other companies such as IBM and John Deere.  Continue reading CES 2020 Exhibit Spaces Reflect Changing Tech Landscape

Amazon first indicated its ambition to put Alexa into cars several years ago, and in 2018 introduced Echo Auto, designed to be integrated into vehicle entertainment systems. Since then, Audi and BMW began selling some models that incorporate the company’s digital assistant. But Amazon faces stiff competition from Apple and Google, which have already made inroads, and some vehicle manufacturers are loath to adopt third-party technology. Although Amazon won’t generate much revenue initially in the auto market, the company believes that opportunities will grow much larger in the future. Continue reading Amazon Ramps Up Efforts to Bring Alexa to More Vehicles

Broad but logical thematic lines distribute exhibits across three main event areas at CES 2018 in Las Vegas: the entire Las Vegas Convention Center (Tech East), the Sands Convention Center (Tech West), and the Aria (Tech South). Tech East will focus on sectors such as e-commerce, security, manufacturing, gaming, VR, AR, AI, automotive, cameras, computing, displays and CE devices. For those interested in health, fitness, wearables, sports tech and the smart home, you’ll want to visit Tech West. And Tech South will feature C Space, which will address disruptive trends and how they are going to change the future of brand marketing and entertainment. Continue reading CES 2018: Overview of the Show Floor, Key Themes and Areas

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games

Samsung Electronics has formed a $300 million Automotive Innovation Fund focused on technology for new cars. The South Korean electronics company previously showed interest in the automotive industry, spending $8 billion to buy auto parts supplier Harman International. According to Samsung, its first investment from the new fund — €75 million ($89 million) — was to partner with Austria-based TTTech, a company that protects the real-time computer systems used in smart vehicles. Audi is another major investor in TTTech. Continue reading Samsung Creates $300M Fund to Innovate Automotive Tech

Virtual assistants that serve as a new voice-activated hub to the connected smart home and our ecosystem of personal electronics have grabbed the spotlight at this year’s CES. Aided by advances in artificial intelligence software that enable improved speech interaction with devices, tech giants such as Amazon, Google, Microsoft and others are battling for dominance in the digital assistant space. These companies are looking beyond smartphones and PCs toward a world in which voice-based systems become a standard feature in TVs, cable boxes, home appliances and connected vehicles. If the headlines are any indication, it seems that Amazon’s Alexa has taken an early lead in this race. Continue reading Digital Assistants Grab Spotlight at CES, Alexa Leads the Pack

Celebrating its 50th anniversary, CES opens in Las Vegas this week with 3,800 companies showcasing their latest products across almost 2.5 million square feet of exhibit space. Broad but logical thematic lines distribute the exhibits across three venues: Tech East at the Las Vegas Convention Center (LVCC), Tech West at the Sands and Venetian Complex, and Tech South at the Aria. Fifty years after 117 exhibitors dazzled 17,000 visitors with transistor radios and small-screen televisions, CES presents itself as the place “where tomorrow is on display.”  Continue reading How to Navigate 2.5 Million Square Feet of CES Exhibit Space

Alphabet just spun off its research lab X’s autonomous vehicle project into a separate company named Waymo, to be led by chief executive John Krafcik. The move means the company believes its driverless car technology is nearing readiness for commercialization, due to advancements in sensor technology and breakthroughs in machine learning. Although Alphabet was an early leader in this field, the company has struggled to build a business around the technology, as Tesla, Uber and GM have moved forward. Alphabet is working with Fiat Chrysler on a ride-sharing service to launch next year. Continue reading Alphabet’s Waymo Driverless Vehicle Unit Partners With Fiat

On November 11, at the USC School of Cinematic Arts, ETC’s AR Salon gathered a group of industry experts to discuss their experiences in augmented reality. ETC executive director/chief executive Ken Williams opened the event to welcome attendees, many of whom are already engaged in producing AR projects. Phil Lelyveld, ETC’s VR/AR program lead, spelled out the salon’s organization, which consisted of 10-minute presentations on the business of AR and the art and technology of AR, followed by discussion workgroups. Continue reading ETC’s AR Salon: Industry Experts Discuss Augmented Reality

At the Cannes Lions advertising festival, Google issued its first ranking of 360-degree video ads on YouTube, which have already garnered 20 million views. BMW’s VR racing experiences earned a No. 1 spot on the list, which also included McDonald’s, Oreo and Hyundai. Google has distributed 5 million Cardboard viewers for watching VR with a smartphone. The company acknowledges these are early days for virtual reality, but also believes that more access to smartphones will hasten more adoption. Continue reading Cannes Lions Advertising Fest Highlights Branded VR Content

CES 2016 had its share of attention-getting products, but some of the most interesting aspects of the show were under the horizon. Companies are beginning to recognize, understand, and explore new opportunities, implications and alliances. Among emerging trends: in VR, there will be real competition. Content on televisions — more than television hardware — drives the market, but demand for UHD is also growing. Big data is a big discussion about use, privacy and security. As ETC prepares its complete report on CES, we’ve compiled a slide show with some highlights. Continue reading Snapshots of CES 2016 Reveal Leading Trends and Stories