During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry. Continue reading HPA Tech Retreat: Emerging Standards Enable Interoperability

Key media organizations have announced the launch of the Joint Task Force on File Formats and Media Interoperability, which plans to work with manufacturers, broadcasters, ad agencies, standards organizations and trade associations to develop greater efficiencies and cost savings for the exchange of file-based content. The initial focus will be to collect and analyze requirements for a machine-generated and readable file interchange and delivery spec for the media industry. Continue reading Task Force on File Formats and Media Interoperability Launches