One year ago, New York startup Entrupy introduced a technology based on a handheld microscope camera and mobile app to spot counterfeit fashion accessories. Since then, the company says it has improved accuracy to 98 percent for handbags from 11 luxury brands, including Chanel, Gucci and Louis Vuitton. The tech has also been tested on CE products. Fashion brands have thus far used holographic tags, microprinting and, more recently, radio beacons woven into fabric to protect their products against counterfeiting. Internet shopping and second-hand retailers have made it more challenging. Continue reading Startup Develops Technology to Identify Counterfeit Products